In-Flight Wine Club
Korean Air
Period
2024
Format
Documentary Series
Location
Australia, France, Germany, United States
Overview
Exploring the rich narratives behind the world-class wines served on Korean Air’s flights
Thematic
Reframing the Premium Experience
What We Did
Documentary Planning, Global Production, Post-production
Context
To highlight its refreshed First Class wine program, Korean Air launched a documentary series showcasing world-class vineyards and vintners, in partnership with Marc Almert, a world sommelier champion.
Challenge
Go beyond the updated selection into the heritage, terroir, and human craftsmanship behind each bottle, across borders and cultures. This is storytelling crafted to help brands build emotional value through cultural depth.
Solution
We handled every step from global preproduction to refined post, crafting a polished narrative that flowed as smoothly as the wines themselves. Marc Almert’s joyful enthusiasm and deep love for wine came alive on camera—he became both our guide and catalyst, drawing out rich stories with ease. Through immersive visuals and cinematic storytelling, we uncorked the richness of Korean Air’s in-flight offerings and bottled it as a signature brand experience.
Watch
In-flight Wine Club - Australia
In-flight Wine Club - Europe
In-flight Wine Club - United States
From the Team
“By weaving the wines into stories of people and place, we positioned Korean Air’s offering as a curated experience. After all, travel doesn’t start at the destination. It begins in the air, where even a glass of wine can open a window into culture.”

Yoonseop Kim
Director
Credit
Director
Executive Producer
Cinematographer
Producer
Writer
Assistant Director
Yoonseop Kim
Minseok Kim
Andy Choi
Diane Yoo
Nari Lee
Shiheon Lee
Credit
DirectorYoonseop Kim
Executive ProducerMinseok Kim
CinematographerAndy Choi
ProducerDiane Yoo
WriterNari Lee
Assistant DirectorShiheon Lee









