In-Flight Wine Club

Korean Air

Period

2024

Format

Documentary Series

Location

Australia, France, Germany, United States

Overview

Exploring the rich narratives behind the world-class wines served on Korean Air’s flights

Thematic

Reframing the Premium Experience

What We Did

Documentary Planning, Global Production, Post-production

Context

To highlight its refreshed First Class wine program, Korean Air launched a documentary series showcasing world-class vineyards and vintners, in partnership with Marc Almert, a world sommelier champion.

Challenge

Go beyond the updated selection into the heritage, terroir, and human craftsmanship behind each bottle, across borders and cultures. This is storytelling crafted to help brands build emotional value through cultural depth.

Solution

We handled every step from global preproduction to refined post, crafting a polished narrative that flowed as smoothly as the wines themselves. Marc Almert’s joyful enthusiasm and deep love for wine came alive on camera—he became both our guide and catalyst, drawing out rich stories with ease. Through immersive visuals and cinematic storytelling, we uncorked the richness of Korean Air’s in-flight offerings and bottled it as a signature brand experience.

Watch

In-flight Wine Club - Australia

In-flight Wine Club - Europe

In-flight Wine Club - United States

From the Team

“By weaving the wines into stories of people and place, we positioned Korean Air’s offering as a curated experience. After all, travel doesn’t start at the destination. It begins in the air, where even a glass of wine can open a window into culture.”
Yoonseop Kim
Director

Credit

Director
Executive Producer
Cinematographer
Producer
Writer
Assistant Director
Yoonseop Kim
Minseok Kim
Andy Choi
Diane Yoo
Nari Lee
Shiheon Lee

Credit

DirectorYoonseop Kim
Executive ProducerMinseok Kim
CinematographerAndy Choi
ProducerDiane Yoo
WriterNari Lee
Assistant DirectorShiheon Lee