Video Notes & FAQ

FLEXFIT NU

On-screen information, scene outline and FAQ for "FLEXFIT NU" (2023), a product launch film for YUPOONG. The film has no dialogue. Produced by greatminds.

Client
YUPOONG
Year
2023
Format
Product Launch Film
Production
greatminds

View the project →

Chapters

  1. Redefining the FLEXFIT Legacy

    Introduces the beginning of the FLEXFIT nu lineup, redesigned for today while building upon YUPOONG's heritage since 1974.

  2. Technique 1: Tri-layer Technique

    Details the 3-layer front panel structure that is 50% thinner than traditional 6-layer panels, seam-sealed taping, and minimal stitching.

  3. Technique 2: Activeguard Technique

    Highlights the enhanced cool & dry tech for the undervisor and sweatband, elevated moisture management, and reduced staining.

  4. Technique 3: Re-engineered Fit

    Showcases the thinner, flatter sweatband and remolded side panels for enhanced comfort.

  5. Technique Summary and Brand Slogan

    Summarizes the core technologies and concludes with the slogan 'BRAND BETTER, BRAND NU'.

Key facts from the film

  1. YUPOONG features guaranteed quality since 1974.

    “Guaranteed quality, Since 1974”

  2. The FLEXFIT nu collection has been redesigned for today.

    “Redesigned for today”

  3. FLEXFIT nu features a 3-layer front panel that is 50% thinner than the traditional 6-layer front panel.

  4. Seam-sealed taping creates a flatter and smoother surface.

  5. Minimal stitching is utilized for superior application of embellishments.

  6. Enhanced cool & dry technology is applied to the undervisor and sweatband.

  7. It provides quick, effective, and even sweat diffusion.

  8. Elevated moisture management reduces staining.

FAQ

What is the FLEXFIT NU film?

It is a product launch film that introduces FLEXFIT NU, a cap line embodying Yupoong's constantly evolving technology, through 3D visuals. Without dialogue, on-screen text walks through three core technologies. greatminds produced it in 2023.

What are FLEXFIT NU's three core technologies?

The screen numbers them: 1 Tri-layer Technique, 2 Activeguard Technique and 3 Re-engineered Fit.

What is different about the Tri-layer Technique?

It replaces the traditional six-layer front panel with a three-layer panel that is 50% thinner. Seam-sealed taping makes the surface flatter and smoother, and minimal stitching gives a better base for embellishments such as embroidery.

What are the Activeguard Technique and Re-engineered Fit?

Activeguard applies enhanced cool-and-dry technology to the undervisor and sweatband for quick, even sweat diffusion, better moisture management and less staining. Re-engineered Fit refines comfort with a thinner, smoother, flatter sweatband (NU Sweat), a cool, soft feel and remolded side panels.

What is the film's slogan?

It ends with 'BRAND BETTER, BRAND NU'. The opening and closing also show Yupoong's 'Never settle' and 'Always Evolve', along with its quality guarantee since 1974.

On-screen information

Text shown on screen as graphics — captions, figures and place names — in order of appearance.

  1. Never settle · Always evolve · YUPOONG

  2. Redefining the FLEXFIT Legacy · FLEXFIT nu · An icon reborn

  3. Guaranteed quality, Since 1974 · comfort and style

  4. Constant innovation and passion · For trailblazing headwear

  5. Time-tested classics and all nu collections · Redesigned for today

  6. 1 Tri-layer Technique · Traditional 6-layer front panel · NU 3-layer front panel 50% thinner

  7. Seam-sealed taping creates flatter, smoother surface · Minimal stitching for superior application of embellishments

  8. 2 Activeguard Technique · Enhanced cool & dry tech for undervisor and sweatband

  9. Quick, Effective, Even sweat diffusion · Elevated moisture management, Reduced staining

  10. 3 Re-engineered Fit · NU Sweat: Thinner, Smoother, Flatter · Cool & Soft sweatband, Perfect comfort · Remolded side panels

  11. TRI-LAYER TECHNIQUE · Thinner panel · Seam-sealed taping · Smoother surface · Ideal for stitching

  12. Adapt Achieve Amaze · Always Evolve · BRAND BETTER, BRAND NU · FLEXFIT nu · YUPOONG