Project FAQ
Korean Air Safety Video
Answers to common questions about "Korean Air Safety Video" (2025), an in-flight safety video for Korean Air, drawn from the project record. Produced by greatminds.
FAQ
What is the Korean Air Safety Video project?
It updated Korean Air's existing in-flight safety video to reflect the new logo and livery the airline announced in 2025, bringing in the new branding economically and efficiently. greatminds handled rotoscoping, 3D aircraft modelling, generative AI background creation and livery implementation.
Why update the existing video rather than shoot a new one?
A safety video is a core branding asset that every passenger watches, and an expensive one to make. With the original production company no longer involved, the most cost-effective route was to keep the proven framework and update only the logo, livery colours and additional safety instructions. To keep attention on the new branding, the overall structure was retained and the changes made discreetly.
What was the biggest challenge?
Integrating the new branding seamlessly with no source files from the original video. The new livery had to be implemented accurately across every aircraft type in the fleet while matching the existing footage, and details down to crew badges and cabin interiors had to be updated.
Which techniques were used?
The team analysed the original and prioritised the changes. Segments that allowed partial edits were rotoscoped; every aircraft type was newly modelled in 3D and composited over the existing footage. Backgrounds without source files were recreated with generative AI to match the original quality, and 3D sequences were tracked precisely as if they were live action.
Which scenes are shown on the project page?
The stills on the project page show the Korean Air headquarters tower, a city with a Korean Air landmark, cabin crew, power banks, conduct on board, escape slides on the water, an aircraft over the sea, a life-vest demonstration, fastening the seatbelt, a passenger reading the safety card, cabin crew at the window and a city from above. The film itself is not published on this site.