KO EN

Project FAQ

MU:CON Startup Showcase Series

Answers to common questions about "MU:CON Startup Showcase Series" (2022–2023), a business showcase series for Ministry of Culture, Sports and Tourism, drawn from the project record. It comprises 10 films. Produced by greatminds.

Client
Ministry of Culture, Sports and Tourism
Year
2022-2023
Format
Business Showcase Series
Production
greatminds

View the project →

FAQ

What is the MU:CON Startup Showcase Series?

It is a documentary-style promotional series for MU:CON (Seoul International Music Fair), commissioned by the Ministry of Culture, Sports and Tourism, profiling high-potential music and entertainment startups one film at a time. The aim was to give each company promotional assets for entering global markets. It was filmed in Seoul in 2022–2023 and planned and produced by greatminds as a multi-brand documentary series.

What is MU:CON?

MU:CON is Asia's largest global music-industry platform, hosted by the Korea Creative Content Agency (KOCCA). Held every September at the Grand Hyatt Seoul and around Hongdae, it supports Korean musicians and industry professionals in going global through international showcases, business sessions and B2B matchmaking.

Which companies are featured?

Season 1 features Neutune, AFUN, 3PM, Rhoonart and Nemoz Lab; Season 2 features Verses, Neutune, Creativemind, Rhoonart and Nemoz Lab. There are ten films in total, each roughly 1 min 20 s to 1 min 45 s long.

What were the production challenges?

The companies ranged from unicorn-level startups to solo founders, yet all had to be presented with the same brand quality. Each company's technology and business model had to be clear to both general visitors and potential investors, in Korean and English versions. Because the films were screened at the MU:CON business fair, they also needed visual impact from the first moment.

How did greatminds approach it?

To offset the differences in company size, the team built custom graphic packages matched to each brand's concept, with dynamic compositions. Complex technology was simplified through storytelling while key innovations were highlighted, and real user interviews and product demos added credibility. The films drew attendees' and investors' attention at MU:CON and contributed to the companies' business outcomes.

Films in the series

MU:CON SEASON 1

  1. Neutune

  2. AFUN

  3. 3PM

  4. Rhoonart

  5. Nemoz Lab

MU:CON SEASON 2

  1. Verses

  2. Neutune

  3. Creativemind

  4. Rhoonart

  5. Nemoz Lab