Project FAQ
Gangneung Seobu Market
Answers to common questions about "Gangneung Seobu Market" (2020–2022), a corporate social responsibility documentary for Hyundai Motor Group, drawn from the project record. It comprises 3 films. Produced by greatminds.
FAQ
What is the Gangneung Seobu Market series?
It is a CSR documentary series that followed Hyundai Motor Group's regeneration of Gangneung's Seobu Market over three years, 2020 to 2022, told through the local people driving the change. greatminds handled documentary planning and production, on-site filming and post-production.
What is the Seobu Market regeneration project?
Hyundai Motor has run an urban regeneration programme since 2014 to address regional inequality. Seobu Market in Gangneung, once a central hub that had declined, was the third site. The aim was not to replace the market but to help it become a shared cultural platform.
Why three years?
The work began in 2020 on a one-year contract, which was extended to three years as the project and the trust behind it deepened. That made it possible to follow each stage of the initiative as one continuous record.
How many films are there?
Three: The First Years, The Second Year and The Final. Each has its own project page and script page.
How was it filmed?
The project had to be recorded consistently over three years while telling a different story each year, and relationships with local people shaped the quality of the film. The crew spent time beyond filming, sharing meals and conversation to build trust with vendors and young residents. With minimal direction and a patient, grounded style, the series quietly follows real change rather than staging an image of it.