YUPOONG 50th Anniversary

Chapters

1. 0:00

   50 Years of Headwear Legacy

   Declaring Yupoong's vision of delivering the best in style and function for everyone everywhere over the past 50 years.

2. 1:00

   The Beginning and Global Expansion

   Covering the origins of the idea to create a more comfortable hat and the subsequent global expansion of facilities and networks.

3. 2:37

   Quality Standards and Unparalleled Tech

   Exploring Yupoong's commitment to advancing quality standards and meeting client needs under its excelsior philosophy.

4. 3:49

   FLEXFIT and Quality Innovation

   Highlighting FLEXFIT as a symbol of comfort technology and the strict quality assurance procedures upholding brand standards.

5. 4:52

   Sustainable Future and the Next 50 Years

   Presenting commitments to sustainability through waste recycling and production innovation, looking forward to the next 50 years.

Key facts from the film

1. 1:05

   Yupoong's legacy of success started with a simple, intuitive idea: a more comfortable hat.

   “Our legacy of success, all started with an idea, a more comfortable hat.”

2. 1:16

   The goal was to create the world's most stylish, durable, and comfortable hat for everyone.

   “To Create the world's most stylish, durable, and comfortable hat for everyone.”

3. 1:36

   Yupoong expanded its facilities and network globally, evolving headwear comfort into a science.

   “YUPOONG was led through massive growth, expanding facilities and network all across the world, further developing features and functions of the hat, evolving headwear comfort into a science.”

4. 2:05

   Within 2 decades, with the help of his brother and a dedicated team, Yupoong was able to expand globally.

   “Within 2 decades, with the help of his brother and a dedicated team of dreamers, Yupoong was able to expand globally, and receiving attention for its quality and dedication towards headwear.”

5. 2:55

   Yupoong keeps a fundamental philosophy of excelsior, working tirelessly to improve quality standards within the trade.

   “Keeping a fundamental philosophy of excelsior, Yupoong works tirelessly to improve the standards of quality within the trade,”

6. 3:14

   Yupoong developed the category-defining FLEXFIT hat and the latest stain-defying ACTIVEGUARD Technology in pursuit of comfort perfection.

   “For 50 years, commitment towards quality and comfort has not slowed down, with the first development of the category defining FLEXFIT hat, and the latest Stain defying ACTIVEGUARD Technology, YUPOONG remains committed towards the pursuit towards comfort perfection.”

7. 4:08

   Working with a team that values quality resulted in a single-digit turnover rate, enabling continuous development and growth.

   “Resulting in single digit turn over to further enable Yupoong to develop and grow continuously.”

8. 4:18

   Representing headwear revolution, FLEXFIT remains a symbol of Yupoong's dedication towards comfort technology with an emphasis on performance comfort.

   “Representing the revolution of headwear, FLEXFIT remains a symbol of YUPOONG'S dedication towards comfort technology, with an emphasis on performance comfort,”

FAQ

Full transcript

1. 0:04

   50 years.

   50년.

2. 0:09

   Now, the best in style.

   이제, 스타일에서 최고.

3. 0:11

   The best in function.

   기능에서 최고.

4. 0:13

   The best head wear today.

   오늘의 가장 뛰어난 헤드웨어.

5. 0:18

   For everyone. Everywhere.

   모두를 위해. 어디에서나.

6. 1:05

   Our legacy of success, all started with an idea,

   우리가 쌓아 온 성공의 유산은 하나의 아이디어에서 시작됐습니다.

7. 1:09

   a more comfortable hat.

   더 편안한 모자.

8. 1:12

   A simple, intuitive idea that proved to resonate.

   단순하고 직관적이지만 큰 공감을 얻은 아이디어였습니다.

9. 1:16

   To create the world's most stylish, durable, and comfortable hat for everyone.

   모두를 위해 세상에서 가장 멋지고, 튼튼하고, 편안한 모자를 만드는 것.

10. 1:24

    With this thought, the dream was born.. head wear perfection.

    이 생각에서 꿈이 태어났습니다. 완벽한 헤드웨어.

11. 1:29

    For 50 years since, as the young man evolved as the global leader and pioneer of head wear,

    그로부터 50년, 한 젊은이가 헤드웨어의 세계적 리더이자 개척자로 성장하는 동안

12. 1:36

    Yupoong was led through massive growth, expanding facilities and network all across the world,

    유풍은 큰 성장을 거듭하며 전 세계로 시설과 네트워크를 넓혔고

13. 1:42

    further developing features and functions of the hat,

    모자의 특징과 기능을 더욱 발전시켜

14. 1:46

    evolving head wear comfort into a science.

    헤드웨어의 편안함을 하나의 과학으로 끌어올렸습니다.

15. 1:50

    Successfully diversifying the previously closed out industry, being recognized for our superior standards in quality and insight,

    닫혀 있던 산업을 다각화하는 데 성공했고, 품질과 통찰에서 앞선 기준으로 인정받으며

16. 1:58

    bringing more opportunity not just to Yupoong, but to the rest of the world as well.

    유풍뿐 아니라 세계에도 더 많은 기회를 가져왔습니다.

17. 2:05

    Within 2 decades, with the help of his brother and a dedicated team of dreamers,

    20년 만에, 형제와 함께 꿈을 꾸는 헌신적인 팀의 도움으로

18. 2:11

    Yupoong was able to expand globally, and receiving attention for its quality and dedication towards head wear.

    유풍은 세계로 뻗어 나갔고, 헤드웨어에 쏟은 품질과 헌신으로 주목받았습니다.

19. 2:43

    Never settled, always working to improve and dream of better,

    안주하지 않고, 늘 개선하며 더 나은 것을 꿈꿉니다.

20. 2:47

    to make sure we have everything our clients need, even before they need it.

    고객이 필요로 하기 전에 필요한 모든 것을 갖추기 위해서입니다.

21. 2:55

    Keeping a fundamental philosophy of excelsior, Yupoong works tirelessly to improve the standards of quality within the trade,

    '더 높이(excelsior)'라는 근본 철학을 지키며, 유풍은 업계의 품질 기준을 높이기 위해 쉼 없이 일합니다.

22. 3:04

    ensuring that every product exiting Yupoong facilities withholds the quality standards of Yupoong.

    유풍의 시설을 떠나는 모든 제품이 유풍의 품질 기준을 지키도록 합니다.

23. 3:14

    For 50 years, commitment towards quality and comfort has not slowed down, with the first development of the category defining FLEXFIT hat,

    50년 동안 품질과 편안함을 향한 노력은 멈추지 않았습니다. 하나의 카테고리를 만든 FLEXFIT 모자를 처음 개발했고

24. 3:22

    and the latest stain-defying ACTIVEGUARD Technology, Yupoong remains committed towards the pursuit towards comfort perfection.

    최근에는 얼룩에 강한 ACTIVEGUARD 기술까지, 유풍은 완벽한 편안함을 향한 추구를 이어 갑니다.

25. 3:52

    Taking pride in rigorous quality assurance procedures to ensure all product meets not just our clients' standards,

    엄격한 품질 보증 절차에 자부심을 가지고, 모든 제품이 고객의 기준뿐 아니라

26. 3:59

    but the Yupoong quality standards as well working with a family that understands that quality will be rewarded,

    유풍의 품질 기준까지 충족하도록 합니다. 품질은 보상받는다는 것을 아는 가족과 함께 일하며

27. 4:08

    Resulting in single digit turnover to further enable Yupoong to develop and grow continuously.

    한 자릿수 이직률을 이어 왔고, 이는 유풍이 꾸준히 발전하고 성장하는 힘이 됩니다.

28. 4:14

    A team forged by a common mission and passion.

    공통의 사명과 열정으로 다져진 팀.

29. 4:18

    Representing the revolution of head wear, FLEXFIT remains a symbol of Yupoong's dedication towards comfort technology,

    헤드웨어의 혁신을 대표하는 FLEXFIT은 편안함의 기술을 향한 유풍의 헌신을 상징합니다.

30. 4:26

    with an emphasis on performance comfort,

    퍼포먼스와 편안함에 무게를 두고

31. 4:30

    FLEXFIT continues to develop and release product that catches eyes and heads of customers all across the world.

    FLEXFIT은 전 세계 고객의 눈길과 머리를 사로잡는 제품을 계속 개발하고 선보입니다.

32. 4:52

    With continued development, and as the Yupoong family grows,

    발전이 이어지고 유풍 가족이 커 가면서

33. 4:56

    Yupoong recognizes the importance of a sustainable plan of growth and longevity.

    유풍은 지속 가능한 성장과 장수를 위한 계획이 중요하다는 것을 압니다.

34. 5:03

    and in a world of uncertainty, Yupoong pledges commitment towards leaving a world with less burden

    불확실한 세상에서 유풍은 부담이 덜한 세상을 남기겠다고 약속합니다.

35. 5:09

    Developing ways to recycle waste, and also innovate production process to further lessen the needs of production,

    폐기물을 재활용하는 방법을 개발하고, 생산 공정을 혁신해 생산 부담을 더 줄이며

36. 5:16

    Working towards a long term solution with an emphasis on the next generation of entrepreneurs that can one day, dream of bigger and better solutions.

    언젠가 더 크고 나은 해법을 꿈꿀 다음 세대 기업가들에 무게를 두고 장기적인 해법을 향해 나아갑니다.

37. 5:28

    For this, Yupoong continues to develop product to root for a better tomorrow.

    이를 위해 유풍은 더 나은 내일을 응원하는 제품을 계속 개발합니다.

38. 5:35

    A life-long journey and commitment of 5 decades, the firm foundation to how Yupoong will build for the next 50 years and beyond.

    50년에 걸친 긴 여정과 헌신은 유풍이 다음 50년과 그 이후를 쌓아 갈 단단한 토대입니다.

39. 5:47

    Celebrating 50 years of devoted success, Looking forward to the 50 years of comfort innovation to come.

    헌신으로 이룬 50년의 성공을 기념하며, 앞으로 다가올 50년의 편안함의 혁신을 기대합니다.

On-screen information

Text shown on screen as graphics — captions, figures and place names — in order of appearance.

1. 1:00

   In the Beginning

2. 1:40

   SINCE 1974 Quality Headwear

3. 1:46

   6PANEL LOW PROFILE

4. 1:50

   YUPOONG CAP S

5. 2:37

   Unparalleled Yupoong Tech

6. 2:43

   The Voice of the Client

7. 3:25

   Yupoong Tech

8. 3:49

   Changing the Hat Game

9. 3:54

   Relentless Pursuit of Quality

10. 4:53

    Never Settle

11. 4:57

    Sustainability

12. 5:50

    ANNIVERSARY

13. 6:02

    YUPOONG