Hyundai AutoEver Role Profile
Hyundai Autoever
Period
2022
Format
Recruitment Role Profile Video
Location
Seoul
Overview
A recruitment content series for Hyundai AutoEver, where employees introduce 10 roles through interviews in a casual, concise tone that reflects the character of an IT-based company.
Thematic
Introducing Roles to Inspire Recruitment
What We Did
Content Planning, Interview Filming, Graphic-Enhanced Post-Production
Context
Hyundai AutoEver, the IT-specialist affiliate of Hyundai Motor Group, has a corporate culture and work environment distinct from other group companies. While previous Hyundai Motor Group role introduction interviews took a serious, content-focused approach, Hyundai AutoEver wanted a more casual and accessible tone suited to introducing roles to new hires and reflecting its identity as an IT-based company. They aimed to convey the company’s innovative culture through vibrant yet professional content designed to appeal to young IT talent.
Challenge
The main challenge was producing 10 diverse positions as one coherent series while highlighting each position's individual characteristics. Particularly important was how to complete content with unified feel that could otherwise become scattered due to different personalities and speaking styles of each presenter. Visualizing complex and abstract work content difficult to explain verbally for easy viewer understanding was also a core challenge. Finding balance to naturally reveal Hyundai AutoEver's casual characteristics while maintaining Hyundai Motor Group's brand tone was also necessary.
Solution
We created an integrated visual system that used graphics to bridge differences in presenters’ personalities. Complex IT work was translated into intuitive infographics and motion graphics for easier understanding. A consistent filming style and editing rhythm unified the series, while tailored graphic elements and color systems reflected each role’s character. The result was a casual interview format with a vibrant, compact tone that still conveyed Hyundai AutoEver’s professionalism and innovation.
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From the Team
"The Hyundai AutoEver role profile project was a chance to translate the company’s casual, innovative IT culture into a visual format. We used graphics to unify the flow across presenters with different styles, while keeping the unique appeal of each role. The result was a cohesive 10-episode series that still let every role’s individuality shine."
Yoonseop Kim
Director
Credit
Director
Executive Producer
Assistant Director
Cinematographer
Yoonseop Kim
Minseok Kim
Shiheon Lee
Seungchan Baek
Credit
DirectorYoonseop Kim
Executive ProducerMinseok Kim
Assistant DirectorShiheon Lee
CinematographerSeungchan Baek
