Yupoong Manufacturing
YUPOONG
Period
2023
Format
Branded Content
Location
Korea, Vietnam, Bangladesh
Overview
Showcasing global manufacturing excellence through a cohesive, premium narrative designed for both B2B and B2C audiences
Thematic
Visualizing Global Production
What We Did
On-site Filming, Production Planning, Strategic Editing
Context
Yupoong, the world's #1 headwear manufacturer, wanted to showcase their global production facilities in Seoul, Vietnam, and Bangladesh in a premium way. They needed a video that could function as branded content for both B2B and B2C targets. The goal was to convey the craftsmanship that enables the excellent quality of their products while strengthening customer trust.
Challenge
Capturing complex production systems across multiple territories required a compact crew and minimal disruption to factory operations. In the post-pandemic landscape, global brands placed increased pressure on overseas shoots—demanding cost efficiency, high production value, and faster turnarounds with leaner teams.
Solution
We developed a production system designed for speed and flexibility: 4-person teams, pre-scoped shot lists, and locally sourced technical crew. Our visual approach highlighted rhythm, precision, and human expertise, transforming an industrial process into a compelling brand asset.
Watch
Yupoong Manufacturing 『Vietnam』
Yupoong Manufacturing 『Bangladesh』
From the Team
"Visualizing a multi-region production network running in perfect sync required relentless attention to rhythm, detail, and compositional control. It was about giving industrial precision an emotional resonance."
Yoonseop Kim
Director
Credit
Director
Executive Producer
Assistant Director
Cinematographer
Yoonseop Kim
Minseok Kim
Shiheon Lee
Seungchan Baek
Credit
DirectorYoonseop Kim
Executive ProducerMinseok Kim
Assistant DirectorShiheon Lee
CinematographerSeungchan Baek
