Project FAQ
Career at bkl.
Answers to common questions about "Career at bkl." (2023), a recruitment brand film for Bae, Kim&Lee, drawn from the project record. Produced by greatminds.
FAQ
What is Career at bkl.?
It is a recruitment brand film for Bae, Kim & Lee (bkl) that presents the firm's culture and work environment, offering recruitment information through a genuine look at everyday team life at one of Korea's leading law firms. It was filmed in Seoul in 2023; greatminds handled the recruitment film production and on-site filming.
What was the film meant to do?
To convey the firm's culture and intellectual rigour clearly and authentically, reflecting the trust and expertise the legal profession demands. It fits a broader shift toward employer-brand transparency: in a competitive legal market, showing real employee experiences has become a key way to attract top talent.
What made the shoot difficult?
Capturing lawyers naturally and at ease in a live work environment without interrupting their work. Because the legal field prizes precision and confidentiality, the shoot needed a careful approach that kept the firm's professional standards while capturing human moments, and the recruitment tone had to feel honest and relatable.
How did greatminds approach it?
Pre-interviews set the tone and shoot plans were choreographed in advance so the crew could move efficiently. Clear protocols were agreed for filming in a sensitive environment, and rather than imposing a narrative, the film let the firm's culture reveal itself. The team notes that the less it intervened, the more the firm's character came through. The result reads less like a corporate pitch and more like a sincere invitation.
Which scenes are shown on the project page?
The stills on the project page show a lawyer at her desk, lawyer interviews, the lounge, the office towers, newspaper clippings, law books, a meeting room, a whiteboard, a hallway and bkl's lawyers. The film itself is not published on this site.