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Video Script

FLEXFIT Lyocell

Full script and on-screen information from "FLEXFIT Lyocell" (2023), a product film for YUPOONG. Produced by greatminds.

Client
YUPOONG
Year
2023
Format
Product Film
Production
greatminds

View the project →

Chapters

  1. Yupoong's Heritage and Question for the Future

    Yupoong, with decades of proven quality and comfort, presents its commitment to social responsibility and a sustainable future.

  2. Sustainable Lyocell and Its Eco-Friendly Process

    Introducing Lyocell fabric, made from wood pulp in responsibly managed closed ecosystems to eliminate waste, reduce water use, and ensure 100% biodegradability.

  3. Features and Superior Function of FLEXFIT LYOCELL

    FLEXFIT technology meets eco-friendly lyocell to achieve lightweight durability, breathability, vibrant colorfastness, soft texture, and price competitiveness.

  4. Biodegradability and 50 Years of Headwear Innovation

    Biodegrading over time without burdening future generations, the brand celebrates 50 years of headwear with innovations for 500 more.

Key facts from the film

  1. For decades, the Yupoong brand has represented quality, comfort, and style.

    “For decades, the Yupoong brand has been the guarantee in quality, marker of comfort, and a symbol of style.”

  2. Yupoong strives to be socially responsible and spread joy throughout the community.

    “We strive to be socially responsible and spread joy throughout our community, which naturally lead us to the question”

  3. Yupoong introduced FLEXFIT LYOCELL as its new addition toward a better tomorrow.

    “Introducing Yupoong's new addition on the path to a better tomorrow. FLEXFIT LYOCELL.”

  4. Lyocell is a sustainable fabric featuring innovative properties.

    “Lyocell is a sustainable fabric with innovative properties.”

  5. Lyocell is made of wood pulp sourced exclusively from closed ecosystems balancing growth and consumption.

    “It's made of wood pulp sourced exclusively from closed ecosystems,”

  6. Producing within responsibly managed forest systems eliminates unnecessary waste and water consumption.

    “As a result of being produced in responsibly managed forest systems, unnecessary waste and water consumption can be eliminated”

  7. Lyocell fabric is 100% biodegradable.

    “Plus, It's 100% biodegradable.”

  8. The FLEXFIT LYOCELL collection combines FLEXFIT technology with Lyocell's botanic, eco-friendly qualities.

    “The FLEXFIT LYOCELL collection is a combination of FLEXFIT technology and Lyocell's botanic, eco-friendly qualities,”

FAQ

What is the FLEXFIT Lyocell film?

It is a product film in which Yupoong introduces FLEXFIT LYOCELL, a cap collection that combines the eco-friendly properties of lyocell fibre from eucalyptus with FLEXFIT technology, through 3D visuals. English narration explains lyocell's raw material and production, the product's features and its biodegradability. greatminds produced it in 2023.

What is lyocell made from, and how?

The film describes lyocell as a fibre made from wood pulp sourced only from closed ecosystems that balance growth and consumption. Produced in responsibly managed forest systems, it eliminates unnecessary waste and water use, and it is 100% biodegradable. The screen labels it a closed-loop process.

What are the advantages of FLEXFIT LYOCELL caps?

The film lists lightweight durability, enhanced breathability, vibrant colourfastness and a soft, smooth texture, while keeping prices competitive. It attributes these to combining FLEXFIT technology with lyocell's botanic, eco-friendly qualities.

How is FLEXFIT LYOCELL better for the environment?

Its lyocell is 100% biodegradable, so the caps break down over time and leave no burden for future generations. The production process also cuts unnecessary waste and water consumption.

Why did Yupoong create FLEXFIT LYOCELL?

The film says Yupoong's commitment goes beyond craftsmanship to social responsibility and spreading joy, which led it to ask how to ensure a brighter, lasting future. It presents the product as an innovation marking 50 years of headwear and aiming for 500 more, closing with 'Change for today, Root for Tomorrow'.

Full transcript

  1. For decades, the Yupoong brand has been the guarantee in quality, marker of comfort, and a symbol of style.

    수십 년 동안 유풍이라는 이름은 품질의 보증이자 편안함의 기준, 스타일의 상징이었습니다.

  2. But our commitment goes beyond expert craftsmanship.

    하지만 우리의 약속은 뛰어난 장인정신에서 멈추지 않습니다.

  3. We strive to be socially responsible and spread joy throughout our community, which naturally leads us to the question

    우리는 사회적 책임을 다하고 공동체에 기쁨을 나누려 노력합니다. 그리고 자연스럽게 이런 질문에 이르렀습니다.

  4. How can we ensure a brighter, everlasting future?

    어떻게 하면 더 밝고, 오래 지속되는 미래를 지킬 수 있을까?

  5. Introducing Yupoong's new addition on the path to a better tomorrow. FLEXFIT LYOCELL.

    더 나은 내일로 가는 길 위에서 유풍이 새로 선보이는 FLEXFIT LYOCELL입니다.

  6. Lyocell is a sustainable fabric with innovative properties.

    리오셀은 혁신적인 특성을 지닌 지속 가능한 섬유입니다.

  7. It's made of wood pulp sourced exclusively from closed ecosystems,

    성장과 소비의 균형을 세심하게 맞추는

  8. carefully balancing growth and consumption.

    폐쇄형 생태계에서만 얻은 목재 펄프로 만듭니다.

  9. As a result of being produced in responsibly managed forest systems, unnecessary waste and water consumption can be eliminated

    책임 있게 관리되는 산림 시스템에서 생산되기 때문에 불필요한 폐기물과 물 소비를 없앨 수 있고,

  10. leaving us with more water and room to grow.

    그만큼 더 많은 물과 성장할 여지가 남습니다.

  11. Plus, it's 100% biodegradable.

    게다가 100% 생분해됩니다.

  12. Now, Lyocell is front and center of Yupoong's push for sustainability.

    이제 리오셀은 유풍이 추진하는 지속가능성의 중심에 있습니다.

  13. The FLEXFIT LYOCELL collection is a combination of FLEXFIT technology and Lyocell's botanic, eco-friendly qualities,

    FLEXFIT LYOCELL 컬렉션은 FLEXFIT 기술과 리오셀의 식물성·친환경 특성을 결합해

  14. resulting in flawlessly constructed caps with superior function and features.

    뛰어난 기능과 특징을 갖춘, 흠잡을 데 없이 만든 모자를 완성했습니다.

  15. FLEXFIT LYOCELL is able to maintain all the markers of Yupoong's high standards, lightweight durability, enhanced breath ability, vibrant color fastness, soft, smooth texture, while maintaining price competitiveness.

    FLEXFIT LYOCELL은 가벼운 내구성, 향상된 통기성, 선명한 색 유지력, 부드럽고 매끄러운 촉감까지 유풍의 높은 기준을 모두 지키면서도 가격 경쟁력을 유지합니다.

  16. More importantly, FLEXFIT LYOCELL will bio degrade over time, leaving no burden to future generations

    무엇보다 FLEXFIT LYOCELL은 시간이 지나면 생분해되어 다음 세대에 부담을 남기지 않습니다.

  17. Celebrating 50 years of head wear with innovations to ensure 500 more.

    헤드웨어 50년을 기념하며, 앞으로 500년을 이어 갈 혁신을 준비합니다.

  18. Change for today, Root for Tomorrow.

    오늘을 위해 바꾸고, 내일을 위해 뿌리내립니다.

On-screen information

Text shown on screen as graphics — captions, figures and place names — in order of appearance.

  1. INTRODUCING FLEXFIT LYOCELL

  2. Never Settle

  3. Always Evolve

  4. GUARANTEE IN QUALITY

  5. COMFORT · STYLE

  6. Committed to SOCIAL RESPONSIBILITY

  7. Committed to SPREADING JOY

  8. Committed to A BRIGHTER FUTURE

  9. NEW AND SUSTAINABLE FROM YUPOONG

  10. FLEXFIT LYOCELL

  11. Lyocell Made from Raw Wood

  12. Pulp transformed to fiber

  13. Closed-loop Process • Eliminates waste • Reduces water consumption

  14. 100% Biodegradable

  15. Style that's Sustainable

  16. LIGHTWEIGHT DURABILITY

  17. ENHANCED BREATHABILITY

  18. VIBRANT COLORFASTNESS

  19. SOFT, SMOOTH TEXTURE

  20. COMPETITIVE PRICING

  21. Change for today

  22. Root for Tomorrow