Video Script
Hyundai Construction Equipment Brand Film
Full script and on-screen information from "Hyundai Construction Equipment Brand Film" (2021), a brand film for HD Hyundai CE. Produced by greatminds.
Chapters
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The Beginning of Change
The video declares that the change of leading, preserving, and reforming world progress begins the moment one takes the seat.
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Smart Technology Solutions
Presents smart technology solutions that understand everything on construction sites and detect risks.
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Safety Protecting People
Delivers the value of safety as reliable equipment that protects people at every moment.
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Eco-friendly Power and Sustainability
Shows sustainability and the transition to eco-friendly power sources in harmony with nature.
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A Smarter and Greener Future
Moves toward a smarter, stronger, and greener future under the slogan 'Moving You Further'.
Key facts from the film
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Hyundai Construction Equipment defines its change as preserving and reforming.
“지키고 개혁하는 것이 우리의 변화입니다”
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It explains that change begins the moment a customer takes a seat in the equipment.
“우리의 변화는 당신이 앉는 순간 시작됩니다”
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Hyundai Construction Equipment's technical solutions detect minor variables and hazardous situations on site.
“작은 변수와 위험상황을 감지하는 현대건설기계의 기술 솔루션”
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The values of Smart, Safety, and Sustainable are displayed on screen.
“Smart”
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It aims to be responsible equipment protecting people and a reliable partner at all times.
“사람을 지키는 책임감 있는 장비”
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It pursues a transition to eco-friendly power sources in harmony with nature.
“자연의 순리를 거스르지 않는 친환경 동력원으로의 전환이 가져올”
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It presents 'Moving You Further' as the brand slogan.
“Moving You Further”
FAQ
What is the Hyundai Construction Equipment brand film?
It is a brand film that sets out a new brand direction, centred on sustainability, for Hyundai Construction Equipment (now HD Hyundai Construction Equipment), Korea's leading construction machinery maker. Korean narration unpacks three values, Smart, Safety and Sustainable, and closes with 'Moving You Further'. greatminds produced it in 2021.
What three values does the film present?
Smart, Safety and Sustainable appear on screen in turn. Smart is technology that grasps everything on site and senses small variables and hazards; Safety is responsible equipment that protects people and can be trusted at every moment; Sustainable is the shift to eco-friendly power in keeping with the order of nature.
How does Hyundai Construction Equipment define its change?
The narration says that, as a company that has led progress, its change means 'protecting and reforming'. It describes that change as beginning 'the moment you take the seat' in the machine.
What is the film's slogan?
'Moving You Further'. Just before it, the film sums up the direction of change in action as 'smarter, stronger, greener'.
Full transcript
The film has no English subtitles, so the English lines are machine-translated. The original is shown under each line.
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Recognizing how the world advances,
세상의 발전을 인지하고
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we became the ones leading that advance.
그 발전의 선두가 된 우리
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To protect and to reform: that is our change.
지키고 개혁하는 것이 우리의 변화입니다
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Our change begins the moment you take the seat.
우리의 변화는 당신이 앉는 순간 시작됩니다
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What does change look like at Hyundai Construction Equipment?
현대건설기계의 변화는 어떤 모습일까요?
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Grasping everything on the construction site
건설 현장의 모든 것을 파악하고
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and sensing small variables and hazards: Hyundai Construction Equipment's technology solutions.
작은 변수와 위험 상황을 감지하는 현대건설기계의 기술 솔루션
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Responsible equipment that protects people,
사람을 지키는 책임감 있는 장비
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a friend you can trust at every moment.
매 순간 믿을 수 있는 친구로
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What the shift to eco-friendly power, in keeping with the order of nature, will bring:
자연의 순리를 거스르지 않는 친환경 동력원으로의 전환이 가져올
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the beginning of change in action. Smarter,
행동하는 변화의 시작. 더 스마트하게,
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stronger, greener.
더 든든하게, 더 푸르게
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Moving You Further
On-screen information
Text shown on screen as graphics — captions, figures and place names — in order of appearance.
Smart
Safety
Sustainable
Moving You Further