Video Script
Kia Global CSR Project
Full script and on-screen information from "Kia Global CSR Project" (2018), a csr campaign film for Kia. Produced by greatminds.
Chapters
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Mozambique's Reality and the Need for Financial Independence
The video highlights that in Mozambique, a poor country with around 26 million people, financial independence is what will ultimately set average citizens free beyond food, housing, education, and healthcare.
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Kia Motors' Establishment of GLP School and Introduction of VS&L
Kia Motors established the GLP School and implemented the VS&L program to help local residents form groups and build capital through savings and loans to achieve economic independence.
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Achievements of the VS&L Program and Economic Empowerment
Over the past 5 years, 1,483 members across 65 groups in 19 communities participated, driving savings growth, local economic development, and small business expansion.
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Autonomous Transfer to Local Communities and Future Prospects
In June 2018, the GLP was transferred to local communities for autonomous operation, with established VS&L groups continuing to provide the foundation for a better life across Mozambique and Africa.
Key facts from the film
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Mozambique, with a population of around 26 million, is one of the poorest countries, ranking 155th in the world.
“With a population of around 26 million, it is one of the poorest countries, ranking 155th in the world.”
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While food, housing, education, and hospitals are important, financial independence is what will set the average citizen free.
“Financial Independence is what will set the average citizen free.”
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Kia Motors implemented the VS&L program with the establishment of the GLP School.
“That's why Kia Motors implemented the VS&L program, with the establishment of the GLP School.”
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The basic principle of the VS&L program is nurturing economic independence in the general population.
“The basic principle of the VS&L program is nurturing economic independence in the general population.”
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VS&L is a program where local residents form groups to build their own capital and become financially independent through savings, loans, repayments, interest, and dividends.
“VS&L is a program where local residents with poor economic knowledge form a group, helping them create their own capital to support them become financially independent through the process of savings, loans, repayment, interest and dividend.”
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Over the past 5 years, 19 communities have formed a total of 65 VS&L groups.
“19 communities in the past 5 years have formed a total of 65 VS&L groups.”
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A total of 1,483 members have participated in the VS&L program.
“A total of 1483 members have participated in the VS&L program.”
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Out of the total 1,483 participants, 1,294 were women.
FAQ
What is the Mozambique film in Kia's Global CSR Project?
It is the Mozambique episode of a documentary series on how Kia's brand vision creates sustainable change across Africa through education, health and community-led development. In English narration it presents the VS&L programme that Kia's Green Light Project (GLP) ran to help residents become financially independent, and its results. greatminds produced it in 2018.
What is the VS&L programme?
It is a village savings and loan programme ('Village Savings Loan' on screen). Residents with little economic knowledge form groups and build their own capital through saving, lending, repayment, interest and dividends, working toward financial independence. Kia launched it together with the GLP School.
Why did Kia focus on financial independence in Mozambique?
The film introduces Mozambique as one of the poorest countries in the world, ranked 155th, with about 26 million people. It argues that food, housing, education and hospitals all matter, but financial independence is what sets ordinary citizens free.
What did the VS&L programme achieve?
Over five years, 65 groups formed across 19 communities with 1,483 members in total; the screen shows 1,294 of them were women. The film says savings rose and small self-employment and businesses grew, boosting the regional economy.
Who runs the GLP now?
According to the film, the GLP was handed over to local communities to run on their own in June 2018. The VS&L groups continue their activities as a foundation for better lives in Mozambique and across Africa.
Full transcript
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Mozambique, Africa.
아프리카, 모잠비크.
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With a population of around 26 million, it is one of the poorest countries, ranking 155th in the world.
인구 약 2,600만 명, 세계 155위의 가장 가난한 나라 가운데 하나입니다.
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What do the people of Mozambique most desperately need?
모잠비크 사람들에게 가장 절실한 것은 무엇일까요?
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Perhaps it is food, houses, education or hospitals?
식량일까요, 집일까요, 교육이나 병원일까요?
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All of these are important, but there is one other thing. Financial independence.
모두 중요하지만, 하나가 더 있습니다. 바로 경제적 자립입니다.
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Financial independence is what will set the average citizen free.
경제적 자립이야말로 평범한 시민을 자유롭게 합니다.
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That's why Kia Motors implemented the VS&L program, with the establishment of the GLP School.
그래서 기아자동차는 GLP 스쿨을 세우고 VS&L 프로그램을 시작했습니다.
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The basic principle of the VS&L program is nurturing economic independence in the general population.
VS&L 프로그램의 기본 원칙은 주민들의 경제적 자립을 키우는 것입니다.
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VS&L is a program where local residents with poor economic knowledge form a group, helping them create their own capital to support them become financially independent through the process of savings, loans, repayment, interest and dividend.
VS&L은 경제 지식이 부족한 주민들이 그룹을 이뤄 저축, 대출, 상환, 이자, 배당의 과정을 거치며 스스로 자본을 만들고 경제적으로 자립하도록 돕는 프로그램입니다.
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19 communities in the past 5 years have formed a total of 65 VS&L groups.
지난 5년 동안 19개 지역사회에서 모두 65개의 VS&L 그룹이 만들어졌습니다.
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A total of 1483 members have participated in the VS&L program.
모두 1,483명이 VS&L 프로그램에 참여했습니다.
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It increased the number of savings, and boosted regional economic development and financial independence.
저축이 늘었고, 지역 경제 발전과 경제적 자립이 앞당겨졌습니다.
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With the help of VS&L, they were able to better understand the concept of minimum asset growth, and economic concepts through savings and loans, helping them grow the number of small-size self-employment or the scale of their business.
주민들은 VS&L을 통해 최소한의 자산을 불리는 개념과 저축·대출 같은 경제 개념을 더 잘 이해하게 되었고, 소규모 자영업을 늘리거나 사업 규모를 키울 수 있었습니다.
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In June 2018, the GLP was transferred to local communities to run autonomously.
2018년 6월, GLP는 지역 공동체가 스스로 운영하도록 이관되었습니다.
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The established VS&L Groups will continue to be active, providing the basis for a better life in the Mozambique community and even throughout all of Africa.
만들어진 VS&L 그룹들은 앞으로도 활동을 이어 가며, 모잠비크 공동체와 나아가 아프리카 전역에 더 나은 삶의 기반이 될 것입니다.
On-screen information
Text shown on screen as graphics — captions, figures and place names — in order of appearance.
Mozambique, Africa
MOZAMBIQUE
HOUSE · MEDICAL
ONE MORE
GREEN LIGHT PROJECT
VS&L? · VILLAGE SAVINGS LOAN
GROUP · ONESELF
SAVING · LOAN
INTEREST
VS&L · VS&L GROUP
Total number · Total number of people 1483 (1294 women)
A BETTER WAY TO GO