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Project FAQ

Kia TV

Answers to common questions about "Kia TV" (2018–2019), a digital series for Kia, drawn from the project record. It comprises 16 films. Produced by greatminds.

Client
Kia
Year
2018-2019
Format
Digital Series
Production
greatminds

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FAQ

What is Kia TV?

It is a digital series for Kia that, timed to new-model launches, carried owner interviews, city driving and motor-show reactions across different formats and platforms, telling product stories alongside brand values. It was filmed in cities around the world in 2018–2019; greatminds handled series planning, interview production and creative direction.

How is the series structured?

Sixteen films in four strands: My City (Paris, Toronto, Los Angeles, Lima, California), Get Away (Paris, Lima), My Kia (two in Germany, plus LA, Lima, Singapore and Paris) and First Impression (Telluride, Picanto, K900). Each runs about one to two minutes.

What does each strand cover?

My City shows Kia vehicles woven into everyday life in major global cities, shifting the brand image from product-centred to people-centred. My Kia features real owners around the world, building credibility through their own voices. Get Away follows journeys beyond the city to show the freedom to move at the heart of mobility, and First Impression captures visitors' immediate reactions at motor shows to inform later marketing.

What was hardest about the production?

Bringing shoots in completely different settings (cities, nature and live events) together as one series. The team had to deal with different permits and legal environments in each country, filming real owners without scripted direction, access and safety in natural landscapes, and tight windows, spontaneous casting and language barriers at motor shows.

How did greatminds approach it?

A modular video strategy combining product, people and place, with drone, driving and interview filming tailored to each setting. Local crews helped absorb on-site variables, and in post the colour, sound and graphics were unified into one tone. The team describes the work not as a single hero film but as a content system designed around the vehicle launch cycle.

Films in the series

My City

  1. My City, Paris

  2. My City, Toronto

  3. My City, Los Angeles

  4. My City, Lima

  5. My City, California

Get Away

  1. Get Away, Paris

  2. Get Away, Lima

My Kia

  1. My Kia, Germany #1

  2. My Kia, Germany #2

  3. My Kia, LA

  4. My Kia, Lima

  5. My Kia, Singapore

  6. My Kia, Paris

First Impression

  1. First Impression, Telluride

  2. First Impression, Picanto

  3. First Impression, K900