Korean Air Lounge Renewal Films
Korean Air
Thematic
Well-made short form that recalls the golden era of travel
What We Did
Short-form film planning, direction, cinematography, editing, music selection, post-production
Watch
Lounge Films — Los Angeles Lounge
Lounge Films
Context
In 2026 Korean Air renewed its key airport lounges one after another. In March it opened its lounges at Los Angeles International Airport’s Tom Bradley International Terminal, expanded to become its largest directly operated overseas lounge, and in April it unveiled new First Class and Prestige lounges at Incheon International Airport Terminal 2. greatminds planned and produced two films introducing the new spaces, one for Los Angeles and one for Incheon.
Challenge
The films were designed from the start to be seen on short-form platforms, where feeds were already crowded with look-alike videos turned out quickly with generative AI. Showing a clean, refined space in a merely clean, refined way would have meant disappearing into that stream. The starting question was what had to be different for the films to stop a scrolling thumb amid the fast-growing wave of low-quality AI content.
Solution
Rather than portraying the lounges only as clean, polished spaces, we set out to evoke the golden era of travel, when flying still felt like an occasion. We chose vintage, jazz-inflected music to give the spaces the warmth of that era, and shot on vintage lenses such as Helios and Nikkor to leave a soft bloom and warm texture in every frame. Short English captions point to what makes each space distinctive, while every shot carries the care of crafted cinematography, so that the films were planned and positioned not as the mass-produced short form that fills feeds in the AI era but as well-made short form.
From the Team
“They say the first second is everything in short form, but we chose to fill that second with an image you would want to linger on. Building the cut to the rhythm of the jazz and the soft bloom of the vintage lenses, we wanted the lounges to feel less like clean spaces and more like a scene from the days when travel was at its most exciting. The more quickly made videos flood the feed, the more the texture of carefully shot images becomes the strongest point of difference, and this project confirmed that for us.”
Credit
- DirectorYoonseop Kim
- Executive ProducerMinseok Kim
- ProducerDiane Yoo
- EditSungbin Kim
- MusicSungbin Kim
- Cinematographer #1Andy Choi
- Cinematographer #2Seungchan Baek
- WriterHyejin Jeon
