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Video Script

M.O.P Brand Film

Full script and on-screen information from "M.O.P Brand Film" (2022), a brand film for M.O.P. Produced by greatminds.

Client
M.O.P
Year
2022
Format
Brand Film
Production
greatminds

View the project →

Chapters

  1. Materials That Have Filled Human Life

    Reflects on the numerous traditional materials that have enriched human life and filled daily routines.

  2. The Question of Choice Toward a Better Life and Future

    Raises the question of whether to settle for current convenience or advance toward a better life and technology.

  3. Technology Beyond Limits and M.O.P.'s Answer

    M.O.P. answers that such a future is possible and presents limit-breaking technology that is economical, efficient, and eco-friendly.

  4. Ceramic as the Future Material and Creating New Value

    Declares that it will lead daily life to be richer through ceramic as the future material and pursue sustainable value.

Key facts from the film

  1. There have been countless materials that have enriched human life up to the present.

    “지금까지 인간의 삶을 풍요롭게 한 소재들은 무수히 많았죠”

  2. A question is raised whether a better life exists for humanity when satisfied with the convenience provided by materials.

    “인류에게 보다 더 나은 삶이 존재할까요?”

  3. A choice must be made between being satisfied with the present or moving toward a better life and technology.

    “현재에 만족할 것인지, 아니면 보다 더 나은 삶, 그리고 기술을 향해 나아갈 것인지”

  4. M.O.P. answered the question of whether such a future is possible by committing to a better life.

    “M.O.P.는 그 물음에 답했습니다”

  5. M.O.P. finally found and possessed the technology that goes beyond the limits of the world.

    “우린 세상의 한계를 넘어서는 기술을 마침내 찾았고 마침내 가졌습니다”

  6. The new technology is more economical and efficient than any other material.

    “어떤 소재보다 경제적이며 어떤 소재보다 효율적입니다”

  7. The new technology offers freedom while never compromising on precision.

    “그리고 자유롭습니다 그럼에도 정교함을 놓치지 않죠”

  8. The new material technology considers the environment more than any other material.

    “심지어 어떤 소재보다 환경을 생각하고요”

FAQ

What is the M.O.P brand film?

It is a brand film in which advanced-ceramics company M.O.P visualises material innovation and a sustainable future, capturing the shift to the materials of tomorrow. With Korean narration, it presents ceramic as the next choice after metal and plastic. greatminds produced it in 2022.

What material does M.O.P present as the future?

Ceramic. The narration calls it 'the material of our future' and says it is more economical and efficient than any other material, free in form yet precise, and kinder to the environment than any other material.

What question does the film ask?

It asks whether humanity can have a better life if it stays satisfied with the convenience of the materials that fill daily life. It says we must choose between settling for the present and moving toward a better life and technology, and M.O.P answers that such a future is possible.

What is the film's closing message?

It closes by pledging to keep creating new value in pursuit of a more sustainable life and saying 'There are no limits for us.' The screen shows 'IT'S POSSIBLE', 'FOR A BETTER FUTURE' and M.O.P's tagline 'We create value together'.

Full transcript

The film has no English subtitles, so the English lines are machine-translated. The original is shown under each line.

  1. Throughout history, countless materials have enriched human life.

    지금까지 인간의 삶을 풍요롭게 한 소재들은 무수히 많았죠

  2. All the numerous materials that have filled your daily life until now,

    지금까지 당신의 일상을 가득 채운 수많은 소재들

  3. if we are merely satisfied with the convenience they provide,

    그것들이 주는 편리함에 만족할 때

  4. can a better life truly exist for humanity?

    인류에게 보다 더 나은 삶이 존재할까요?

  5. We must make a choice.

    선택해야 합니다

  6. Whether to settle for the present, or move forward toward a better life and better technology.

    현재에 만족할 것인지, 아니면 보다 더 나은 삶, 그리고 기술을 향해 나아갈 것인지

  7. People ask if such a future is possible.

    사람들은 그런 미래가 가능한지 묻습니다

  8. It is possible.

    가능합니다

  9. M.O.P. answered that question.

    M.O.P.는 그 물음에 답했습니다

  10. That we will live a better life.

    보다 더 나은 삶을 살겠다고

  11. We have finally found and finally acquired the technology that transcends the world's limitations.

    우린 세상의 한계를 넘어서는 기술을 마침내 찾았고 마침내 가졌습니다

  12. It is more economical and more efficient than any other material.

    어떤 소재보다 경제적이며 어떤 소재보다 효율적입니다

  13. It is flexible, yet never compromises on precision.

    그리고 자유롭습니다 그럼에도 정교함을 놓치지 않죠

  14. Moreover, it cares for the environment more than any other material.

    심지어 어떤 소재보다 환경을 생각하고요

  15. Ceramics, the material of our future.

    세라믹, 우리 미래의 물질

  16. We have taken on the challenge and can see beyond what is most widely used.

    우리는 도전에 착수했고 가장 널리 사용되는 것 이상으로 볼 수 있습니다

  17. It will enrich your daily life and lead you to a better life.

    당신의 일상을 보다 더 풍요롭고, 보다 더 나은 삶으로 인도할 겁니다

  18. And we will continue to create new value, in the pursuit of a more sustainable life.

    그리고 우린 앞으로도 계속 새로운 가치를 창조할 거예요 in the pursuit of a more sustainable life

  19. There are no limits for us.

    우리에게 한계는 없습니다

On-screen information

Text shown on screen as graphics — captions, figures and place names — in order of appearance.

  1. METAL

  2. PLASTIC

  3. HERE IS A QUESTION

  4. IT'S TIME TO CHOOSE

  5. PEOPLE · IF SUCH A FUTURE IS

  6. POSSIBLE

  7. IT'S POSSIBLE

  8. CERAMIC

  9. IT'S POSSIBLE

  10. FOR A BETTER FUTURE