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Video Script

Play the City, Hyundai E&C

Full script and on-screen information from "Play the City, Hyundai E&C" (2025), a brand campaign for Hyundai E&C. Produced by greatminds.

Client
Hyundai E&C
Year
2025Q4
Format
Brand Campaign
Production
greatminds

View the project →

Chapters

  1. Opening: a cursor in the sky

    People in the city look up at a mouse cursor floating in the sky; the title "Imagination into Reality, PLAY Hyundai E&C" appears at 0:13.

  2. Missions in the game city

    Game-style alerts flag traffic jams, a housing shortage, an unstable power grid and a lack of cultural facilities; a few clicks widen the road and raise housing, an energy system and a landmark.

  3. Impossible in real life?

    A speech bubble from the in-game characters says "This kind of thing is impossible in real life!", followed by the twist: "It works?"

  4. What Hyundai E&C has actually built

    The Third Bosporus Bridge, the Gimpo–Paju Expressway (Section 2), Barakah Nuclear Power Plant Units 1–4, the National Museum of Qatar, Apgujeong Zone 2 Redevelopment and THE H Claest follow, set to narration.

  5. Quest: build a future energy city

    Steps 1–6 show a transmission line, hydrogen production, offshore wind, next-generation nuclear power, an LNG terminal and a data centre, ending with "Future energy city complete!"

  6. Closing

    After the line "All of this is what Hyundai E&C does", the film closes on the end card and the Hyundai E&C logo.

FAQ

What is Hyundai E&C's "Play the City" film?

It is a brand film that uses the metaphor of a city-building simulation game to present Hyundai E&C's accumulated engineering expertise, problem-solving ability and future business vision. Running 1 minute 47 seconds, it moves from solving a game city's problems in a few clicks to Hyundai E&C's real projects. greatminds handled the planning, live-action filming, generative AI video production and post-production in Q4 2025.

Which Hyundai E&C projects appear in the film?

Going by the on-screen captions: the Third Bosporus Bridge (Türkiye), the Gimpo–Paju Expressway (Section 2), Barakah Nuclear Power Plant Units 1–4 (UAE), the National Museum of Qatar, Apgujeong Zone 2 Redevelopment and THE H Claest, set to the narration "linking seas, crossing rivers, lighting up tomorrow". The energy segment then shows the Yeongheung 345kV transmission line, Buan water-electrolysis hydrogen production, the Jeju Hallim offshore wind farm, a next-generation nuclear plant, the Al-Zour LNG Terminal (Kuwait) and Naver's Gak Sejong data centre.

What are the steps of the "future energy city" quest in the film?

The quest "Build a future energy city" runs Step 1 build a stable power grid, Step 2 produce hydrogen energy, Step 3 start the offshore wind system, Step 4 create next-generation power, Step 5 connect a global energy hub and Step 6 activate the data network, ending with "Future energy city complete!" Each step is overlaid on a real Hyundai E&C energy or infrastructure project.

Why a game metaphor?

The scale and complexity of Hyundai E&C's overseas track record made it hard to convey intuitively to younger audiences with conventional construction-film language. The client wanted a younger, more refined approach than a list of achievements, and the team chose the game as the most intuitive way to show the moment a hard construction problem gets solved. The film delivers one message as a playable experience: with Hyundai E&C, even difficult construction challenges can be solved.

Where was generative AI used?

Timelapse is an effective way to show construction, but filming it for real is constrained by long build schedules and site conditions, and consistent quality is hard to guarantee. Generative AI was used to create hyper-timelapse sequences, so the major portfolio projects appear to be built instantly, as in a game, at a brisk rhythm.

How does the film open and close?

It opens with characters (NPCs) noticing a mouse cursor floating in the sky, which sparks curiosity without spelling out the game concept. After the title the city becomes a playable field, and the film ends on the narration "All of this is what Hyundai E&C does" and "Imagination into reality. PLAY Hyundai E&C."

Full transcript

The film has no English subtitles, so the English lines are machine-translated. The original is shown under each line.

  1. A few clicks, and the road widens in an instant,

    클릭 몇 번이면 순식간에 길이 넓어지고

  2. new housing estates appear,

    새로운 주거단지가 생기고

  3. the darkened city comes back to life,

    불 꺼진 도시가 살아나고

  4. and dazzling buildings rise. That is the world of a game.

    화려한 건물이 지어지는 게임 속 세상

  5. This kind of thing is impossible in real life!

    이런 건 현실에선 불가능하지!

  6. Huh?

    어?

  7. It works?

    되네?

  8. Linking seas,

    바다를 잇고

  9. crossing rivers,

    강을 건너고

  10. lighting up tomorrow,

    내일을 밝히고

  11. landmarks where culture flourishes,

    문화를 꽃피우는 랜드마크와

  12. and premium homes that raise the quality of life.

    삶의 질을 높이는 고품격 주거 공간까지

  13. So that cities can move toward a prosperous future:

    도시가 풍요로운 미래로 나아가도록

  14. building power grids,

    전력망을 세우는 일

  15. expanding energy,

    에너지를 확장하는 일

  16. laying the groundwork with next-generation power,

    차세대 전원으로 기반을 다지고

  17. connecting global energy flows,

    글로벌 에너지 흐름을 잇는 일

  18. and building a world connected by data.

    데이터로 연결된 세상을 만드는 일

  19. All of this is what Hyundai E&C does.

    이 모든 게 현대건설이 하는 일

  20. Imagination into reality. PLAY Hyundai E&C.

    상상을 현실로, PLAY 현대건설

On-screen information

Text shown on screen as graphics — captions, figures and place names — in order of appearance.

  1. 상상을 현실로 PLAY 현대건설

  2. MISSION: 트래픽 정체 발생! 도로 확장 필요! · 주요 도로 정체 감지! 도시 흐름이 느려지고 있습니다. · 빠른 도로 확장이 필요합니다.

  3. MISSION: 주거 공급 임계치 도달! 주거 지역 확장 필요! · 인구 증가로 주거 공급이 임계치에 도달했습니다. · 쾌적한 주거 지역 확장이 필요합니다.

  4. 주거 지역 확장 완료! 주거 만족도가 상승합니다.

  5. 파워 그리드 불안정! 전력 수요가 공급을 초과했습니다. · 안정적 전력 확보가 필요합니다.

  6. 메가 에너지 시스템 가동! 도시의 전력 공급이 안정화되었습니다.

  7. MISSION: 시민 만족도 감소! 복합 문화시설 도입 필요! · 복합 문화시설 부족! 도시 활력이 감소하고 있습니다. · 랜드마크급 복합 문화시설이 필요합니다.

  8. 랜드마크급 복합 문화시설 건설! 시민 만족도가 크게 상승합니다.

  9. 튀르키예 보스포러스 제3대교 · The Third Bosporus Bridge, Türkiye

  10. 김포~파주 고속국도 제2공구 · Gimpo~Paju Expressway (Section 2), Korea

  11. UAE 바라카 원자력발전소 1~4호기 · Barakah Nuclear Power Plant Units 1~4, UAE

  12. 카타르 국립박물관 · National Museum of Qatar

  13. 압구정 2구역 재건축 · Apgujeong Zone 2 Redevelopment, Korea

  14. 디에이치 클래스트 · THE H Claest, Korea

  15. 미래 에너지 도시를 건설하라 — STEP 1 안정적 전력망 구축! · 영흥 345kV 송전선로 (Yeongheung 345kV Transmission Line, Korea)

  16. STEP 2 수소 에너지 생산!

    부안 수전해기반 수소생산기지 (Buan Water Electrolysis-Based Hydrogen Production, Korea)

  17. STEP 3 해상풍력 시스템 가동!

    제주 한림 해상풍력 발전단지 (Jeju Hallim Offshore Wind Power Project, Korea)

  18. STEP 4 차세대 전원 에너지 창출! · 차세대 원전 (Next Generation Nuclear Power Plant)

  19. STEP 5 글로벌 에너지 허브 연결! · 쿠웨이트 알주르 LNG 터미널 (Al-Zour LNG Terminal, Kuwait)

  20. STEP 6 데이터 네트워크 활성화! · 네이버 데이터센터 각 세종 (Naver Datacenter Gak Sejong, Korea)

  21. QUEST COMPLETED! 미래 에너지 도시 완성!

  22. 상상을 현실로 PLAY 현대건설

  23. 현대건설