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Video Script

Seobu Market: The Final

Full script and on-screen information from "Seobu Market: The Final" (2022), a documentary series for Hyundai Motor Group. Produced by greatminds.

Client
Hyundai Motor Group
Year
2022
Format
Documentary Series
Production
greatminds

View the project →

Chapters

  1. History of Gangneung Seobu Market: Prosperity and Decline

    Merchants and residents recall how Seobu Market, once larger than Jungang Market, declined like an isolated island due to rotary bus operations and population outflow.

  2. Urban Regeneration and a New Wave Over the Past 3 Years

    A new wave of change sweeps Seobu Market through exterior and branding renovations, CCC Lounge and Festa, and Social Connector activities.

  3. A Space Rediscovered by Young Workshops and Citizens

    Young craft studios and families visit Seobu Market to enjoy various experiences, breathing new vitality into the area.

  4. The Transformed Seobu Market and Merchants' Smiles

    With refurbished exteriors, a food court, and the CCC Center, young visitors and customers increase, bringing smiles to merchants' faces.

Key facts from the film

  1. A merchant testified that Seobu Market was once so prosperous that people came even from Jumunjin, and it was larger than Jungang Market.

    “중앙시장보다 더 컸어”

  2. A resident recalled that people sold a wide variety of items at Seobu Market, such as mats and home-raised chickens.

    “도자리하고 닭 같은 것도 집에서 키우다가 여기 가져와서 팔고”

  3. A social connector mentioned that Seobu Market was the main playground where she changed into casual clothes after school to hang out at karaoke.

    “학교가 끝나면 사복으로 갈아입고 노래방에서 놀고 집으로 귀가하고”

  4. A merchant stated that market business stopped doing well after the rotary bus began operating.

    “근데 회전버스가 다니고 나서부터 시장이 하나도 안 되는 거예요.”

  5. A social connector shared that her impression of Seobu Market after high school felt like an isolated island.

    “고등학교 시절 이후의 서부시장의 느낌은 고립된 섬 같은 느낌이었어요.”

  6. A Public Art PRISM member expressed that she felt the market had become heavily slummed and little-known, wishing it had more vitality.

    “많이 슬럼화되어 있고 잘 알려져 있지 않다는 점을 느꼈고 '조금 더 여기에 활기가 있으면 좋겠다' 이런 생각들을 많이 하게 되었습니다.”

  7. A young entrepreneur evaluated that Seobu Market has a distinctly different atmosphere because it contains the past, present, and future.

    “(서부시장이) 과거와 현재와 미래를 다 담고 있는 거 같아서 느끼는 분위기가 확연하게 다르지 않나”

  8. A merchant believed that in 10 or 15 years, Seobu Market will definitely become a must-visit course when traveling to Gangneung.

    “향후 10년, 15년 지나고 나면 '서부시장' 하면 누구나 한번쯤은 가봐야 될 곳 '강릉을 가면 들러야 할 코스다' 그런 날이 꼭 올 거라고 믿습니다.”

FAQ

What is the Seobu Market final-year film?

It is a documentary recording the final year of the Gangneung Seobu Market CCC (Culture Connect City) project, part of Hyundai Motor Group's urban regeneration work. Merchants, residents, young entrepreneurs and visitors talk about the market's past, its decline and what changed over three years. greatminds produced it in 2022.

What was Seobu Market like in the past?

Merchants recall that it was named Seobu (West) Market for its location, and that it was bigger than Jungang Market, drawing people even from Jumunjin. There was a karaoke room and a tearoom in the basement, and one resident says the area was her main playground in her school days.

Why did Seobu Market decline?

Interviewees say people left once circular bus routes began and cars became common, and that as the population shrank and Jungang Market offered more variety, fewer locals came. Some add that the market was slow to follow younger people's tastes, and one resident remembers it afterwards as an isolated island.

How did the market change over three years?

The exterior was renovated and a stylish food court built, and above all, after the CCC centre opened, young people began to gather and smiles returned to the merchants' faces. Evenings are busy now, and with craft-studio owners moving in, some expect it could become a kind of craft village.

What do people hope for the market's future?

Interviewees say they believe that in 10 or 15 years it will be 'a must-stop when visiting Gangneung', hope it becomes a place to enjoy freely with children on weekends or weekdays, and look forward to more active participation from Gangneung citizens.

Full transcript

The film has no English subtitles, so the English lines are machine-translated. The original is shown under each line.

  1. It was named Seobu Market because it was on the west side, and back then,

    여기가 서쪽이라고 서부시장이 됐는데 그때는

  2. people came here even from Jumunjin.

    여기에 뭐 주문진서도 여기로 오고

  3. It was bigger than Jungang Market.

    중앙시장보다 더 컸어

  4. Ah, they built this well, too.

    아 이거도 잘 지었네

  5. They sold all kinds of things.

    별의별 거 다 팔았어요

  6. They raised chickens and made straw mats at home and brought them here to sell.

    돗자리하고 닭 같은 것도 집에서 키우다가 여기 가져와서 팔고

  7. There was a karaoke room and a coffee shop in the basement, so it did very well.

    지하실에 노래방도 있고 다방도 있고 뭐 이래서 참 잘 됐대

  8. It was practically our main playground.

    저희 거의 놀이의 주무대였어요.

  9. After school, we'd change into casual clothes, hang out at the karaoke room, and then go home.

    학교가 끝나면 사복으로 갈아입고 노래방에서 놀고 집으로 귀가하고

  10. It was a cozy place for local residents that outsiders didn't really know about.

    외지 사람들에게는 알려지지 않은 지역 주민들에게는 편안한 곳이었죠.

  11. But after the circular bus routes started running, business at the market completely dried up.

    근데 회전버스가 다니고 나서부터 시장이 하나도 안 되는 거예요.

  12. Plus people had cars, so they all left this place.

    또 자가용도 있고 그러니까 사람들이 막 여기를 떠났지

  13. After my high school days, Seobu Market felt like an isolated island.

    고등학교 시절 이후의 서부시장의 느낌은 고립된 섬 같은 느낌이었어요.

  14. The population gradually declined, and Jungang Market offered a wider variety of products, so naturally fewer locals came to Seobu Market.

    인구가 점점 빠져나가게 되고 중앙시장이 보다 더 다양한 상품의 구색을 갖추고 있고 자연스럽게 서부시장을 찾는 지역민들이 줄어들게 된 거죠

  15. I think we were a bit slow to adapt to changes. We were late in keeping up with the tastes of the younger generation.

    변화에 조금 늦게 대처하는 것 같아요. 젊은 친구들의 기호, 그런 부분을 따라가는 것이 늦지 않았나

  16. When I first came to Seobu Market, my thought was, 'Is this really a market?' And seeing the areas with such unique buildings,

    서부시장 처음 왔을 때 느낌은 '이게 시장이 맞나?' 그리고 굉장히 좀 독특한 건물과 마주하게 되는 그런 지역들을 좀 보면서

  17. I felt that it had become quite run-down and wasn't well known, which made me often think, 'I wish there were more vitality here.'

    많이 슬럼화되어 있고 잘 알려져 있지 않다는 점을 느꼈고 '조금 더 여기에 활기가 있으면 좋겠다' 이런 생각들을 많이 하게 되었습니다.

  18. Since Seobu Market seems to embody the past, present, and future all at once, the atmosphere feels distinctly different.

    (서부시장이) 과거와 현재와 미래를 다 담고 있는 거 같아서 느끼는 분위기가 확연하게 다르지 않나

  19. Through many changes and projects, perceptions seem to have completely changed now. I'm hoping Gangneung citizens will participate more actively.

    많은 변화와 프로젝트로 인해서 이제는 아예 인식이 많이 바뀐 것 같아요. 강릉 시민들이 적극적으로 더 참여할 수 있지 않을까 기대하고 있습니다.

  20. In 10 or 15 years, I believe the day will come when everyone says Seobu Market is a must-visit place, a mandatory course when visiting Gangneung.

    향후 10년, 15년 지나고 나면 '서부시장' 하면 누구나 한번쯤은 가봐야 될 곳 '강릉을 가면 들러야 할 코스다' 그런 날이 꼭 올 거라고 믿습니다.

  21. I hope people will use this as a space where they can bring their children and enjoy themselves with peace of mind anytime, whether on weekends or weekday afternoons.

    아이들 데리고 와서 주말이든 평일 낮이든 언제든지 마음 놓고 여기서 즐길 수 있는 공간으로 사용을 하셨으면 좋겠습니다

  22. It was a wonderful time having things to enjoy with my child, and I hope it stays active like this so we can experience many different things.

    아이랑 즐길 수 있는 것이 있어서 좋은 시간이었던 것 같고 계속 이렇게 활성화 돼서 여러가지 체험할 수 있으면 좋겠어요

  23. Coming to Seobu Market, I felt a lot of warmth. In this warm atmosphere, craft studio owners are now gathering here in small groups. So it could probably become a craft village of sorts, and I really felt how much care Gangneung City and Hyundai Motor Group are putting into this.

    (서부시장에 와서) 따뜻함이라는 것을 많이 느꼈고요. 이 따뜻함 속에서 지금 삼삼오오 공방 하시는 분들이 서부시장으로 좀 몰리고 있어요. 그래서 아마 공방마을 같은 공간이 될 수 있을 것 같고요 강릉시와 현대차그룹에서 어떻게 마음을 쓰고 있는지 많이 느꼈어요

  24. These days, when they fry up potato pancakes, there are so many people in the evenings.

    요즘 가면 감자전 지져 놓고 아 사람들이 저녁 때는요 엄청 많아요

  25. When people say, 'When did Seobu Market change like this?' without realizing it, even if I'm inside, I hear that and come out to look. They say, 'Oh, the market has gotten so nice,' and eat under umbrellas. So I'm most grateful for that.

    '서부시장 언제 이렇게 바뀌었어?' 그 이럴 때는 나도 모르게 저기 있다가도 그 소리가 들릴 때 나와서 보면 '아우 시장이 너무 좋아졌네' 그래서 우산 가려 가면서 먹고 그러지 그래서 그것 제일 감사하게 생각해

  26. Seeing the building exterior renovated, a stylish food court built, and above all, young people gathering one by one after the CCC Center was created, bringing smiles back to the merchants' faces, made me think, 'Our efforts were not in vain.' I hope everyone comes and enjoys it to their heart's content.

    건물 외관이 새 단장을 하고 또 세련된 푸드코트도 조성되고 무엇보다 CCC센터가 만들어진 이후에 젊은이들이 하나둘 모여들기 시작하면서 상인분들의 얼굴에도 조금씩 미소가 도는 모습을 보니까 '우리의 노력이 헛되지 않았구나'라는 생각을 하게 되었습니다. 오셔서 마음껏 즐기셨으면 좋겠습니다

On-screen information

Text shown on screen as graphics — captions, figures and place names — in order of appearance.

  1. 지난 3년, · 외관 및 브랜딩 정비 · 서부시장에 새로운 물결이 일었습니다

  2. CCC라운지 및 CCC페스타

  3. 소셜 커넥터

  4. 우리는 새로운 물결을 맞이하려고 합니다