Video Script
Seobu Market The First Years
Full script and on-screen information from "Seobu Market The First Years" (2020), a documentary series for Hyundai Motor Group. Produced by greatminds.
Chapters
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Longtime Merchants Who Guarded Seobu Market
Merchants who have run restaurants and various businesses for decades in Seobu Market share stories of their long history.
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Encountering the Space: Memories of the Prosperous Past
Interviewees recall the past scene and memories of Seobu Market when it was as bustling as Myeongdong, drawing people from Jumunjin.
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Traffic Changes and the Market's Decline
They talk about how foot traffic decreased and the market felt isolated after the introduction of rotating buses, private cars, and external shops.
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The Future of Seobu Market and Its Participants
They envision a vibrant future connected to downtown tourism, alongside credits presenting the merchants and participants.
Key facts from the film
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One merchant has engaged in various businesses, including restaurants, for about 60 years in Seobu Market.
“나는 여기서 한… 60년 됐지.”
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One merchant started business when their youngest child entered middle school and has run it for about 30 years until the child turned 45.
“막내 아들을 중학교 입학시켜 놓고 시작한 게 걔가 마흔다섯이니까…”
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One merchant is in their 49th year working at Seobu Market.
“장사한지가 올해 49년째야. 서부시장에서 일한지가… 이제는 50년이 다 되어가네.”
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In the past, Seobu Market was bustling enough that people came from Jumunjin to sell goods.
“잘 나갔지. 다 장을 여기로 보러 왔지. 주문진에서 물건 팔러 여기로 나왔으니까.”
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One merchant recalled that Seobu Market in the past was as bustling as Myeongdong in Seoul.
“아이, 그땐 여기가 아주 번화한 거지. 서울 명동 같다고 생각을 해야지.”
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Business went well for about 10 years after constructing the market building, but declined once rotating buses began operating.
“근데 회전버스가 다니고서부터는 장사가 안 되는 거예요.”
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People left Seobu Market as customers dispersed due to private cars and more stores outside.
“또 자가용도 있고 그러니깐 사람들이 여기를 떠났지.”
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Interviewee F mentioned that after high school, Seobu Market felt like an isolated island.
“고등학교 시절 이후의 서부시장의 느낌은 고립된 약간 섬 같은 느낌이었어요.”
FAQ
What is the first Gangneung Seobu Market film?
It is a documentary recording the first year of the Gangneung Seobu Market CCC (Culture Connect City) project, part of Hyundai Motor Group's urban regeneration work. Merchants who have traded there for decades and local residents talk about the market's heyday, its decline and their hopes for change. greatminds produced it in 2020.
How long have Seobu Market's merchants been trading?
The merchants interviewed have been at the market for roughly 30 to 60 years. One has been there about 60 years; another says this is the 49th year of trading, nearly 50.
What was Seobu Market like in its heyday?
Merchants recall that everyone came here to shop and that sellers came all the way from Jumunjin. One compares the market then to Myeong-dong in Seoul, and residents remember it as their childhood playground and a place to buy snacks.
Why did Seobu Market decline?
Merchants say business held up for about ten years after the market building went up, but once circular bus routes began and cars became common, people left, and more shops outside spread the customers thin. Residents remember the market afterwards as an isolated island, too dark to want to go in.
What do merchants and residents hope for from the market's change?
Merchants welcome young people coming to spend time there and say they have high hopes. Residents hope it becomes a comfortable, happy place and a hub of exchange that draws downtown tourist traffic into the market.
Full transcript
The film has no English subtitles, so the English lines are machine-translated. The original is shown under each line.
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I've been here for about... 60 years.
나는 여기서 한… 60년 됐지.
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60 years?
60년요?
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Yeah.
어.
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I did all kinds of businesses. Ran a restaurant and tried just about every business there is.
내가 별 장사 다 했어. 식당도 하고 뭐 안 해본 장사 없어.
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I've been in business for about 30 years...
장사한 건 30년 정도…
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I started when my youngest son entered middle school, and now he's forty-five, so...
막내 아들을 중학교 입학시켜 놓고 시작한 게 걔가 마흔다섯이니까…
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This year marks my 49th year doing business. Working in Seobu Market... it's almost been 50 years now.
장사한 지가 올해 49년째야. 서부시장에서 일한 지가… 이제는 50년이 다 되어가네.
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Back then, this market's... the middle part was empty like this, and old buildings were along the edges.
그때는 시장이 여기 이제 복… 요 복… 복판은 요렇게 비어 있고 가장자리에는 옛날 건물이 있었었어요.
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It did really well. Everyone came here to do grocery shopping. People even came from Jumunjin to sell their goods here.
잘 나갔지. 다 장을 여기로 보러 왔지. 주문진에서 물건 팔러 여기로 나왔으니까.
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Oh, back then, this place was bustling. You'd have to think of it like Myeong-dong in Seoul.
아이, 그땐 여기가 아주 번화한 거지. 서울 명동 같다고 생각을 해야지.
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My mom visits here often. The buckwheat pancakes here are also famous...
저희 엄마는 여기를 자주 오세요. 여기 메밀전이 또 유명해서…
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Following my mom to the market and buying snacks to eat there was a simple joy,
엄마 따라 시장 와가지고 거기에서 이제 간식거리 사 먹는 그런 재미도 소소했고
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Back then... it was practically our main playground. Yonggang-dong, the area that is now Seobu Market...
그때는… 저희 거의 놀이 주무대였어요. 용강동, 지금의 서부시장 쪽이…
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For about 10 years after building this market building, business went pretty well.
이 시장(건물) 짓고 나서 한 10년간은 장사가 좀 됐었어요.
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But ever since the circular buses started running, business just hasn't been doing well.
근데 회전버스가 다니고서부터는 장사가 안 되는 거예요.
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People had their own cars too, so they left this area.
또 자가용도 있고 그러니깐 사람들이 여기를 떠났지.
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There are lots of cars... and lots of shops outside... people eat out even more. But the crowd just got dispersed.
차도 많고… (외부에) 가게도 많으니… 먹기는 더 잘 먹어. 딱 분산이 돼 나가는 거예요.
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They said it did well at first... but one day it became like this.
처음엔 잘 됐다는데… 어느 날 이렇게 됐어.
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The feeling of Seobu Market after my high school days was like an isolated island.
고등학교 시절 이후의 서부시장의 느낌은 고립된 약간 섬 같은 느낌이었어요.
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'Oh, I shouldn't go inside. I shouldn't enter inside.' Because it's dark, you know.
'아 이 안에 안 들어와야겠다. 이 안에 안 들어와야 되겠다' 왜냐하면 어둡잖아요.
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Young people coming by to hang out, have a drink, and enjoy themselves—I welcome it all.
젊은이들이 와서 놀다 가고 한 잔 먹고, 기분 좋게 와서 놀고 가는 거 다 환영하죠.
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Making dumplings and selling them... selling things like that, you know...
만두도 해서 팔고… 그렇게 팔고 이러지 뭐…
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I have high expectations. Yes.
기대감이 많이 있습니다. 예.
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I hope it becomes a space where people say, 'It's really nice to visit Seobu Market. It makes me feel comfortable and happy.'
좀 정말 여기 서부시장 오면 좋더라. 편안하고 행복해지더라. 이런 공간이 되었으면 좋겠어요.
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Since they're doing something good, I'm really glad...
좋은 일 해 주니까 난 참 좋은데…
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I have high hopes. How will they change it? That's what gives me hope to live on.
기대가 많이 돼. 어떻게 해 줄까? 그래서 사는 거야.
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The concept of a market is a place to buy and sell goods, but it's also a place for social interaction.
시장이라는 개념은 물건을 사고파는 곳이기도 하지만 교류의 장이기도 하거든요.
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Yes, so I think Seobu Market could become a market that connects that foot traffic to downtown tourism and draws people in... that's what I think.
예, 그래서 저는 서부시장이 그 발걸음을 도심 관광으로 연결을 해서 서부시장으로 조금 끌고 올 수 있는 시장이 되지 않을까… 저는 그렇게 생각이 듭니다.
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If Seobu Market's building stands like this, a breeze blows, and flowers scatter everywhere... a future pictured like that just crossed my mind and would be really great.
만약에 서부시장 건물이 이렇게 있으면 바람이 샥~ 불면서 꽃이 촤악~ 날리는 약간 그런 미래가 그려지면 되게 좋을 것 같다라는 생각이 지금 스치거든요.
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I... I hope it turns out that way. With people bustling below, blue skies above, and sparkling buildings... I hope it transforms into a place like that.
근데 그… 그렇게 되었으면 좋겠어요. 뭐 사람들이 밑에서 북적북적하고 뭐 하늘은 파랗고 건물은 반짝반짝하고 그럼 약간 그런 곳으로 좀 변했으면 좋겠어요.
On-screen information
Text shown on screen as graphics — captions, figures and place names — in order of appearance.
서부시장 공간을 만나다
서부시장 새로운 물결을 만나다
따뜻한 봄바람이 불어올 강릉 서부시장의 모습을 기대해 주세요. · Gangneung Connect City
HYUNDAI MOTOR GROUP · 사랑의열매 · 중앙마을숲프리즘