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Video Script

Shinhan Card Recruitment

Full script and on-screen information from "Shinhan Card Recruitment" (2022), a motion graphics for Shinhan Card. Produced by greatminds.

Client
Shinhan Card
Year
2022
Format
Motion Graphics
Production
greatminds

View the project →

Chapters

  1. Shinhan Card Does Not Set Fixed Answers

    Presents a paradoxical opening statement that Shinhan Card does not define a fixed answer, sparking curiosity.

  2. Diverse Customer Needs and the Irony of One Fixed Answer

    Explains the irony of setting a single answer when people have diverse preferences and financial demands.

  3. Expanding Beyond Finance into Lifestyle, Mobility, and ESG

    Introduces lifestyle platforms, automotive lifestyle solutions (My Car), and proactive ESG initiatives beyond card services.

  4. Finding Answers in 'You': Shinhan Card's Play

    Explains Shinhan Card's approach of seeking answers in the individual ('You') and heralds the turn for applicants to find new answers.

  5. Recruitment Invitation for New Players

    Delivers the recruitment call to action to join Shinhan Card as a new player and unleash dreams freely.

Key facts from the film

  1. Shinhan Card presents the premise that it does not decide on answers beforehand.

    “신한카드는 답을 정해놓지 않아.”

  2. It states that setting fixed answers is ironic given how diverse people's tastes and financial desires are.

    “이렇게나 많은 사람들이 좋아하는 게 다 다르고, 금융에 원하는 게 많은데 답을 정한다는 건 아이러니하지.”

  3. Shinhan Card creates platforms where users can play in their own way beyond finance into lifestyle.

    “그래서 신한카드는 금융의 영역을 넘어 라이프까지 너답게 플레이할 수 있는 플랫폼도 만들고,”

  4. The texts '금융의 영역을 넘어' and 'PAY+LIFE' appear on screen.

    “금융의 영역을 넘어”

  5. Shinhan Card proactively presents automotive lifestyle solutions tailored for users.

    “너에게 필요한 자동차 라이프도 앞서 제시하지.”

  6. Although the company name is 'Card', it takes the lead in practicing ESG for a better future.

    “회사 이름은 카드인데 너의 더 나은 미래를 위해 누구보다 ESG 실천에 앞장서고 있어.”

  7. Shinhan Card defines its unique play as finding answers from 'you' rather than setting predetermined answers.

    “이런 게 바로 답을 정해놓지 않고 너에서 답을 찾는 신한카드만의 플레이.”

  8. It declares that it is now the applicant's turn to find another answer with Shinhan Card.

    “자, 이제 네가 신한카드에 또 다른 답을 찾을 차례.”

FAQ

What is the Shinhan Card recruitment film?

It is Shinhan Card's new-graduate recruitment film, which breaks from the traditional image of finance and expresses a creative, free company culture through collage motion graphics. It runs on Korean narration in which one voice asks and answers. greatminds produced it in 2022.

What is the film's core message?

That 'Shinhan Card doesn't fix the answer in advance.' With everyone liking different things and wanting so much from finance, fixing one answer would be ironic, the film says; finding the answer in 'you' is Shinhan Card's own way to play. The screen shows 'play like you' (너답게 play).

What Shinhan Card activities does the film mention?

A platform that reaches beyond finance into lifestyle ('PAY+LIFE' on screen), proposals for car life ('My Car'), and ESG practice in which, 'though the company is named Card', it leads the way.

What does it say to applicants?

It says it is now 'your turn to find another answer at Shinhan Card' and invites applicants to pursue their dreams in their own way as Shinhan Card's new players. 'JOIN US' and 'making the world better through finance' appear on screen.

Full transcript

The film has no English subtitles, so the English lines are machine-translated. The original is shown under each line.

  1. Shinhan Card doesn't set predefined answers.

    신한카드는 답을 정해 놓지 않아.

  2. What do you mean? If there's no set answer, how are we supposed to make a living?

    무슨 소리야? 답이 없으면 뭘 먹고 살라는 거지?

  3. With so many people liking different things and wanting so much from finance, fixing one answer would be ironic.

    이렇게나 많은 사람들이 좋아하는 게 다 다르고, 금융에 원하는 게 많은데 답을 정한다는 건 아이러니하지.

  4. That's why Shinhan Card creates platforms where you can play as yourself, reaching beyond the realm of finance into lifestyle,

    그래서 신한카드는 금융의 영역을 넘어 라이프까지 너답게 플레이할 수 있는 플랫폼도 만들고,

  5. and takes the lead in suggesting the automotive lifestyle you need.

    너에게 필요한 자동차 라이프도 앞서 제시하지.

  6. Our name says 'Card', but we lead the way in practicing ESG more than anyone, for your better future.

    회사 이름은 카드인데 너의 더 나은 미래를 위해 누구보다 ESG 실천에 앞장서고 있어.

  7. All of this for me? For myself? Yes. You.

    이 모든 게 나? 나를 위해? 그래. 너.

  8. This is Shinhan Card's unique way of playing—finding answers in you, without setting predefined answers.

    이런 게 바로 답을 정해 놓지 않고 너에서 답을 찾는 신한카드만의 플레이.

  9. Now, it's your turn to find another answer at Shinhan Card.

    자, 이제 네가 신한카드에 또 다른 답을 찾을 차례.

  10. How? Together with us. Unleash your dreams as yourself as a new player at Shinhan Card. Shinhan Card.

    어떻게? 우리와 함께. 신한카드의 새로운 플레이어로 너답게 꿈을 펼쳐봐. 신한카드.

On-screen information

Text shown on screen as graphics — captions, figures and place names — in order of appearance.

  1. 정답

  2. 내 관심사는? · 자산관리는? · 소비관리는? · 결제기능은? · 금융 상품도 추천해주나?

  3. 아이러니

  4. 금융의 영역을 넘어 · PAY+LIFE

  5. My Car

  6. 회사 이름은 카드인데 · ESG

  7. IT'S YOU

  8. 너답게 play

  9. 너가 또 다른 답을 찾을 차례

  10. 금융으로 세상을 이롭게 · JOIN US