Career at bkl.

Bae, Kim&Lee

Period

2023

Format

Recruitment Brand Film

Location

Seoul

Overview

Providing recruitment information with a genuine look at everyday team culture at one of Korea's most reputable law firms

Thematic

Recruiting through culture

What We Did

Branded recruitment content, on-site production

Context

As one of Korea’s leading law firms, Bae, Kim & Lee wanted a recruitment film that reflected its stature and the trust at the core of the legal profession. The goal was to present the firm’s culture and intellectual rigor with clarity and authenticity. This aligns with a broader shift toward employer brand transparency, where showing real employee experiences has become key to attracting top talent in today’s competitive legal market.

Challenge

Filming in active work environments came with unique challenges capturing legal professionals in an authentic, relaxed manner without interrupting their workflow. Given the legal field’s emphasis on precision and confidentiality, filming required a careful, respectful approach-one that preserved the firm’s professional standards while still capturing authentic, human moments. Striking the right tone for recruitment content was also key: it needed to feel honest and relatable.

Solution

The production team minimized its presence and maximized preparation using pre-interview tone mapping and carefully choreographed shoot plans. With thorough pre-production and clear protocols for filming in sensitive environments, the team was able to capture candid conversations in real work settings. Rather than imposing a narrative, the approach allowed the firm’s culture to reveal itself naturally resulting in a film that feels like a sincere invitation, not a corporate pitch.

Watch

* Results are provided as images per client request

From the Team

"In a field where every word matters, we knew the tone had to feel effortless but exact. The less we interfered, the more the firm's character came through and that was the whole point."
Jongsung Lim
Director

Credit

Director
Executive Producer
Assistant Director
Assistant Director #2
Cinematographer
Jongsung Lim
Minseok Kim
Yoonseop Kim
Shiheon Lee
Seungchan Baek

Credit

DirectorJongsung Lim
Executive ProducerMinseok Kim
Assistant DirectorYoonseop Kim
Assistant Director #2Shiheon Lee
CinematographerSeungchan Baek