Hyundai CE Ulsan Campus Teaser
HD Hyundai CE
Period
2023
Format
Motion Graphics
Location
Ulsan
Overview
A teaser video presenting the innovative transformation and future vision of HD Hyundai Construction Equipment's Ulsan Campus through dynamic motion graphics.
Thematic
Fusion of tradition and innovation
What We Did
3D modeling, Motion graphics design, typography animation
Context
HD Hyundai Construction Equipment's Ulsan Campus has been a core production base serving as the mecca of Korea's construction equipment industry since its establishment in 1987. While playing a pivotal role in the company's growth by producing flagship products such as excavators and wheel loaders, it reached a point requiring large-scale innovation to respond to the rapidly changing global market and demands for digital transformation. HD Hyundai Construction Equipment promoted a project to transform the Ulsan Campus into a next-generation smart factory, aiming to improve production efficiency, innovate quality, and secure sustainable future growth engines.
Challenge
We faced the challenge of reinterpreting the heavy industrial image of construction equipment into modern and dynamic visuals. Additionally, we needed to translate not only the physical changes of the Ulsan Campus but also the abstract values of technological innovation, digital transformation, and sustainability embedded within into concrete visual language.
Solution
We composed an intense color palette that could express the dynamism of construction equipment while based on HD Hyundai's brand colors. We developed a visual system that simultaneously expressed solidity and precision using geometric forms and industrial textures. The typography was composed of kinetic type emphasizing speed and future-oriented feelings to visualize the energy of change.
Watch
Hyundai CE Ulsan Campus Teaser
Hyundai CE Ulsan Campus Teaser 16:9
From the Team
"The Ulsan Campus is where HD Hyundai Construction Equipment's past and future meet. Through this video, we aimed to merge the new possibilities of traditional manufacturing and the power of digital innovation into a single visual."
Yoonseop Kim
Director
Credit
Director
Executive Producer
Assistant Director
Yoonseop Kim
Minseok Kim
Shiheon Lee
Credit
DirectorYoonseop Kim
Executive ProducerMinseok Kim
Assistant DirectorShiheon Lee
