In-Flight Wine Club – Australia

Korean Air

Period

2024

Format

Documentary Series

Location

Australia

Overview

A heritage passed down through generations built on 50 years of craftsmanship and dedication

Thematic

Culture-driven premium branding

What We Did

Documentary planning, global production, post-production

Context

Following the success of Korean Air's collaboration with sommelier Marc Almert in selecting 50 new wines that won five awards at the 2024 Cellars in the Sky Awards, the airline sought to create content that went beyond wine introduction. This Australia project marked Korean Air's first overseas filming-based content production since COVID-19, making smooth production execution a critical priority. The airline wanted to authentically convey the people and culture behind each bottle.

Challenge

The primary challenge was orchestrating seamless international production logistics for Korean Air's first post-pandemic overseas content creation. With production teams based in Korea and filming locations across Australia's Barossa Valley, coordination between local wineries, production operators, and the Korean creative team required meticulous planning. Simply showcasing wine production and tasting wouldn't create a distinctive narrative, so the team needed to leverage Marc Almert's expertise while ensuring technical excellence and cultural authenticity across multiple locations.

Solution

The production team established comprehensive pre-production protocols, creating detailed scenarios, sequence compositions, and shot lists during the planning phase. Local operators were strategically recruited across shooting locations, while the Korean directing team maintained direct contact with wineries and local production companies well in advance. Through thorough pre-consultation with the client, the team developed a near-complete visual framework before filming began. This meticulous preparation enabled fluid, uninterrupted production flow, positioning Marc Almert as a cultural connector who could naturally reveal the deeper narratives behind each bottle—from family legacies to terroir philosophy—while maintaining the technical standards expected for Korean Air's premium brand positioning.

Watch

In-Flight Wine Club - Australia

From the Team

"Wine isn't just a beverage—it's a distilled expression of a place and the philosophies of the people who live there. Meeting the winemakers of Barossa Valley with Marc allowed us to vividly explore the culture surrounding wine, and in doing so, reaffirm the meaning of 'connection' that Korean Air aspires to share."
Yoonseop Kim
Director

Credit

Director
Executive Producer
Producer
Assistant Director
Writer
Cinematographer #1
Cinematographer #2
Cinematographer #3
Boom Operator
Local Cordinator
Yoonseop Kim
Minseok Kim
Diane Yoo
Shiheon Lee
Nari Lee
Andy Choi
Grace
Wei
Travis
Jim

Credit

DirectorYoonseop Kim
Executive ProducerMinseok Kim
ProducerDiane Yoo
Assistant DirectorShiheon Lee
WriterNari Lee
Cinematographer #1Andy Choi
Cinematographer #2Grace
Cinematographer #3Wei
Boom OperatorTravis
Local CordinatorJim