In-Flight Wine Club – Europe
Korean Air
Period
2024
Format
Documentary Series
Location
France, Germany
Overview
The second journey in the In-Flight Wine Club series, exploring the depth and diversity of wine culture through visits to France's Champagne region and Germany's Rheingau with world-class sommelier Marc Almert
Thematic
Culture-driven premium branding
What We Did
Documentary planning, global production, post-production
Context
The second installment of the In-Flight Wine Club series was designed to explore the diversity and depth of wine culture, whereas the first Australia installment focused on connection. Champagne from France's Champagne region and Riesling from Germany's Rheingau region have both been selected as Korean Air's in-flight wines, but they come from very different winemaking philosophies and cultural backgrounds. This project required managing production across two distinct European countries with different languages, cultures, and wine traditions.
Challenge
Champagne, France and Rheingau, Germany are not only separated by significant geographical distance, but also by distinct differences in language, culture, and wine philosophy. With back-to-back shoots in both countries, capturing the unique character of each region while maintaining narrative coherence across contrasting wine cultures was the key challenge. The production team needed to establish local relationships and technical setups in multiple countries within a compressed timeframe.
Solution
During pre-production, the team selected appropriate locations and conducted thorough consultations in both regions. An equipment checklist was built to ensure immediate shooting readiness upon arrival at each location. Marc Almert was positioned as the cultural guide and interpreter for both regions, creating narrative continuity between contrasting wine philosophies. The storytelling approach balanced expert insight with immersive experiences, allowing viewers to naturally understand the depth of how different wine cultures developed while maintaining engagement across the cultural transitions.
Watch
In-Flight Wine Club - Europe
From the Team
"Each wine told its own story, but together they reflected the diversity within a single cultural tradition. Translating that richness into an experience was deeply rewarding. I hope that resonance carries through to Korean Air passengers."

Minseok Kim
Producer
Credit
Director
Executive Producer
Producer
Assistant Director
Writer
Cinematographer
Local Cordinator
Yoonseop Kim
Minseok Kim
Diane Yoo
Shiheon Lee
Nari Lee
Andy Choi
Hohyun Song
Credit
DirectorYoonseop Kim
Executive ProducerMinseok Kim
ProducerDiane Yoo
Assistant DirectorShiheon Lee
WriterNari Lee
CinematographerAndy Choi
Local CordinatorHohyun Song