Tridge Brand Film
Tridge
Period
2020
Format
Brand Film
Location
Seoul
Overview
A visually-driven film that reveals Tridge’s role in global agricultural trade through clear and symbolic expression.
Thematic
Clarifying brand vision
What We Did
2D Motion Graphics Development, Service Visualization
Context
Tridge represents a global platform established to enhance transparency in worldwide agricultural, livestock, and fishery trade, providing B2B services through collection and analysis of agricultural price data and trade information across 190 countries. Used by over 400,000 client companies, this platform resolves information asymmetries in agricultural pricing while mediating direct trade between buyers and sellers. Particularly during COVID-19's global supply chain instabilities, it gained attention as a solution for alternative sourcing and risk management. The client desired communicating their complex data platform's value through abstract, sensory approaches rather than conventional explanatory videos.
Challenge
We needed to express the professional, complex B2B service of agricultural trade through abstract concepts while clearly conveying core service values. Under explicit client constraints—"avoid live-action filming," "avoid high-end graphics," and "avoid explanatory graphics"—creative solutions were essential. The dilemma involved visually implementing global agricultural market complexity and Tridge platform innovation while using language intuitively understandable to target audiences: agricultural practitioners and trading companies.
Solution
We established a minimal visual system centered on 2D icons and typography. Through intensive artwork confirmation processes with clients during pre-production, we developed visual language that remained abstract while revealing service essence. Agricultural trade complexity was simplified through connection and flow concepts, while data transparency utilized light and network metaphors. We emphasized global agricultural ecosystem connectivity while contrastingly highlighting the simplicity and efficiency of Tridge's solutions.
Watch
Tridge Brand Film
From the Team
"The Tridge brand film challenged us to translate a complex data platform into poetic language. The client's clear vision and constraints actually became creative breakthroughs, allowing abstract expression to convey essential service values more purely. We rediscovered that sometimes showing less communicates more."
Yoonseop Kim
Director
Credit
Director
Executive Producer
2D
Yoonseop Kim
Minseok Kim
Yoonseop Kim
Credit
DirectorYoonseop Kim
Executive ProducerMinseok Kim
2DYoonseop Kim
