Project FAQ
In-Flight Wine Club
Answers to common questions about "In-Flight Wine Club" (2024), a documentary series for Korean Air, drawn from the project record. It comprises 3 films. Produced by greatminds.
FAQ
What is Korean Air's In-Flight Wine Club?
It is a documentary series that visits the vineyards and winemakers behind the wines served on Korean Air flights, with world sommelier champion Marc Almert, created to showcase the airline's refreshed First Class wine programme. It was filmed in Australia, France, Germany and the United States in 2024; greatminds handled documentary planning and production, overseas filming and post-production.
Who is Marc Almert and what is his role?
He is a world sommelier champion who took part in selecting Korean Air's in-flight wines. He serves as the guide for the whole series and draws out the winemakers' stories with ease; the crew filmed close beside him to capture his love of wine.
How many films are there?
Three: Australia, Europe and the United States. Each has its own project page and a script page with the full transcript.
What was it trying to convey?
Not just information about the new selection but the heritage, terroir and craftsmanship behind each bottle, capturing a shared love of wine across borders and cultures to show sincerely how Korean Air works to add value for customers. The team frames the message as travel beginning not at the destination but in the air, in the people and places behind a glass of wine.