In-Flight Wine Club
Korean Air
Thematic
Reframing the Premium Experience
What We Did
Documentary Planning, Global Production, Post-production
Context
To highlight its refreshed First Class wine program, Korean Air launched a documentary series showcasing world-class vineyards and vintners, in partnership with Marc Almert, a world sommelier champion.
Challenge
Go beyond the updated selection into the heritage, terroir, and human craftsmanship behind each bottle, across borders and cultures. This is storytelling crafted to help brands build emotional value through cultural depth.
Solution
We handled every step from global preproduction to refined post, crafting a polished narrative that flowed as smoothly as the wines themselves. Marc Almert’s joyful enthusiasm and deep love for wine came alive on camera—he became both our guide and catalyst, drawing out rich stories with ease. Through immersive visuals and cinematic storytelling, we uncorked the richness of Korean Air’s in-flight offerings and bottled it as a signature brand experience.
Watch
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In-Flight Wine Club – Australia
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In-Flight Wine Club – Europe
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In-Flight Wine Club – United States
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From the Team
“By weaving the wines into stories of people and place, we positioned Korean Air’s offering as a curated experience. After all, travel doesn’t start at the destination. It begins in the air, where even a glass of wine can open a window into culture.”
Credit
- DirectorYoonseop Kim
- Executive ProducerMinseok Kim
- CinematographerAndy Choi
- ProducerDiane Yoo
- WriterNari Lee
- Assistant DirectorShiheon Lee