Insider Stories
Korean Air
Thematic
Clarifying Brand Vision
What We Did
Documentary Planning, Global Production, Post-production
Context
With a sweeping rebrand marking its next chapter, Korean Air set out to redefine premium experience across every touchpoint—from corporate identity to cabin experience and inflight meal. The *Insider Stories* series captures this transformation through a global lens. The project reflects the principle of narrative cohesion in brand storytelling where seemingly separate experiences are orchestrated to communicate one unified brand philosophy.
Challenge
Tight schedules, complex logistics, and the need to unify multiple storylines under a single brand vision. The mission: deliver four films that individually inform but collectively inspire.
Solution
From Milan to London, Paris to Seoul, we orchestrated a multi-country shoot with precision timing. Every phase was tightly synced across continents. Our crew managed high-stakes shoots, tight turnarounds, and cross-cultural coordination to ensure a seamless delivery of Korean Air’s brand essence: elevated, elegant, and deeply human.
Watch
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Insider Stories – New CI
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Insider Stories – New Cabin Experience
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Insider Stories – New In-flight Meal
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Insider Stories – New Livery
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Insider Stories – New Lounges
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From the Team
“To unpack different facets of its rebrand, documentary storytelling proved to be an effective choice. It makes the change feel tangible and coherent. In this project, each content piece functioned as a chapter within a well-structured brand story.”
Credit
- DirectorYoonseop Kim
- Executive ProducerMinseok Kim
- ProducerDiane Yoo
- Assistant DirectorShiheon Lee
- WriterHyejin Jeon
- Cinematographer #1Andy Choi
- Cinematographer #2Seungchan Baek
- LightingSeokho Lee