Insider Stories
Korean Air
Period
2025
Format
Documentary Series
Location
Korea, France, United Kingdom, Italy, Hongkong
Overview
A look into the vision behind Korean Air’s rebranding—from its corporate identity and cabin experience to in-flight meal and the new livery
Thematic
Clarifying Brand Vision
What We Did
Documentary Planning, Global Production, Post-production
Context
With a sweeping rebrand marking its next chapter, Korean Air set out to redefine premium experience across every touchpoint—from corporate identity to cabin experience and inflight meal. The *Insider Stories* series captures this transformation through a global lens. The project reflects the principle of narrative cohesion in brand storytelling where seemingly separate experiences are orchestrated to communicate one unified brand philosophy.
Challenge
Tight schedules, complex logistics, and the need to unify multiple storylines under a single brand vision. The mission: deliver four films that individually inform but collectively inspire.
Solution
From Milan to London, Paris to Seoul, we orchestrated a multi-country shoot with precision timing. Every phase was tightly synced across continents. Our crew managed high-stakes shoots, tight turnarounds, and cross-cultural coordination to ensure a seamless delivery of Korean Air’s brand essence: elevated, elegant, and deeply human.
Watch
Insider Stories 『Corporate Identity』
Insider Stories 『Cabin Experience』
Insider Stories 『In-flight Meal』
Insider Stories 『Livery』
From the Team
"To unpack different facets of its rebrand, documentary storytelling proved to be an effective choice. It makes the change feel tangible and coherent. In this project, each content piece functioned as a chapter within a well-structured brand story.”"
Yoonseop Kim
Director
Credit
Director
Executive Producer
Producer
Assistant Director
Writer
Cinematographer #1
Cinematographer #2
Lighting
Yoonseop Kim
Minseok Kim
Diane Yoo
Shiheon Lee
Hyejin Jeon
Andy Choi
Seungchan Baek
Seokho Lee
Credit
DirectorYoonseop Kim
Executive ProducerMinseok Kim
ProducerDiane Yoo
Assistant DirectorShiheon Lee
WriterHyejin Jeon
Cinematographer #1Andy Choi
Cinematographer #2Seungchan Baek
LightingSeokho Lee
