Insider Stories

Korean Air

Period

2025

Format

Documentary Series

Location

Korea, France, United Kingdom, Italy, Hongkong

Overview

A look into the vision behind Korean Air’s rebranding—from its corporate identity and cabin experience to in-flight meal and the new livery

Thematic

Clarifying Brand Vision

What We Did

Documentary Planning, Global Production, Post-production

Context

With a sweeping rebrand marking its next chapter, Korean Air set out to redefine premium experience across every touchpoint—from corporate identity to cabin experience and inflight meal. The Insider Stories series captures this transformation through a global lens. The project reflects the principle of narrative cohesion in brand storytelling where seemingly separate experiences are orchestrated to communicate one unified brand philosophy.

Challenge

Tight schedules, complex logistics, and the need to unify multiple storylines under a single brand vision. The mission: deliver four films that individually inform but collectively inspire.

Solution

From Milan to London, Paris to Seoul, we orchestrated a multi-country shoot with precision timing. Every phase was tightly synced across continents. Our crew managed high-stakes shoots, tight turnarounds, and cross-cultural coordination to ensure a seamless delivery of Korean Air’s brand essence: elevated, elegant, and deeply human.

Watch

Insider Stories 『Corporate Identity』

Insider Stories 『Cabin Experience』

Insider Stories 『In-flight Meal』

Insider Stories 『Livery』

From the Team

"To unpack different facets of its rebrand, documentary storytelling proved to be an effective choice. It makes the change feel tangible and coherent. In this project, each content piece functioned as a chapter within a well-structured brand story.”"